Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.
Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives.
This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.
Introduction 1. Sustainability, Technology, the Media and Us 2. How We Became Consumers 3. How Garden Cities Became an Object of Desire 4. Attitudes, Behaviours and Sustainability 5. Advertising and Sustainability 6. Our Dreams and Aspirations Today 7. Sustainability as an Object of Desire
Sustainability has become one of the most pressing social, environmental, economic, cultural and political issues of our times. Yet the meaning of ‘sustainability’ remains elusive.
This series provides original insights from across the social sciences and humanities on the meaning and practice of sustainability. It offers both theoretical and practical analysis of ‘sustainability’, including social sustainability, sustainable consumption, democratic sustainability and sustainable behaviour.
These interdisciplinary books give students, researchers, policy makers and practitioners the latest thinking from international authors. This thought-provoking series draws on and is relevant to those working in a wide-range of disciplines, including environment, development, sociology, politics, philosophy, business and marketing, media, geography, and anthropology.
To submit proposals, please contact the Editor, Rebecca Brennan (Rebecca.Brennan@tandf.co.uk).