1. Introduction 2. Communication and Persuasion within Events 3. Marketing your Event 4. The Importance of a Marketing Strategy 5. The Event Marketing Mix 6. Understanding the Consumers of your Event 7. Building your Reputation: The Use of Public Relations 8. Gaining Visibility: Marketing Public Relations 9. Using Media Relations 10. Corporate Public Relations: Building your Reputation 11. Promoting your Event Online 12. Conclusion
Biography
Nigel Jackson is Programme Manager in Events Management at the University of Plymouth.
"This book provides a useful introduction to the promotional and public relations aspects of event marketing and will be of most use to undergraduates begiining an event management course. The use of a wide range of case studies and examples adds to the book's accessibility and practical application" - Emma Wood, International Centre for Events, Tourism and Hospitality Research, Leeds Metropolitan University
"Promoting and Marketing Events is an excellent resource for an undergraduate event marketing course. This book provides a number of case studies, discussion questions, and additional resources that students can use to immediately apply the theories discussed within the chapter to real-life scenarios. I highly recommend this book to anyone interested in combining how marketing, public relations, and communication are applied to a range of events." - Brianna Newland, Lecturer in Event Management, Victoria University
