416 pages | 2 B/W Illus.
Propaganda is a subjective information primarily used to influence an audience and further a political agenda. In China, it has a long history but has been most effective in modern society. What exactly is propaganda? Why does it exist and why does the public tolerate it? The book answers these questions by tracing back to the emergence and development of integrated propaganda and scientific propaganda. On the basis of that, it focuses on the emergence of propaganda concept in China, the establishment of Kuomintang and the Communist Party of China’s propaganda concept, intellectuals and propaganda, debate on propaganda concept in China after 1949 as well as the emergence of Propaganda 3.0 that coordinates integrated propaganda and scientific propaganda.
Setting propaganda under the framework of modernity, the book explains how different groups have legitimatized propaganda since the 20th century. From a reasonable and neutral standpoint, the author describes the confrontation among various propaganda concepts and discourses, displaying a panorama of the mutual conflicts between nation and individuals, control and freedom, ideas and bodies. Not only will scholars and students studying journalism and communication find this book interesting, professionals working in journalism, advertisement, public relations and publicity will also find it readable and enlightening.
List of figures. List of tables. Preface Chapter 1 Propaganda: A Concept Ambiguous But Important Chapter 2 Discovery of Irrational Man: Rise of Scientific Propaganda Concept Chapter 3 Revolution and Governance: Vicissitude of Propaganda Concept Chapter 4 Awaken the People: The Emergence of China’s Propaganda Concept Chapter 5 Intellectuals and Propaganda: Differentiation of China’s Modern Propaganda Concept Chapter 6 Formation and Development of Contemporary Idea of Chinese Propaganda Chapter 7 Conflicts and Institutionalization of the Propaganda Concept of the Communist Party of China Chapter 8 From Propaganda 1.0 to Propaganda 3.0: Transformation of China's Contemporary Idea of Propaganda Chapter 9 Conclusion Shepherd’s predicament References. Index
Chinese Perspectives on Journalism and Communication Series
Series Editor: Wenshan Jia
Renmin University of China & Chapman University
With the increasing impact of China on global affairs, Chinese perspectives on journalism and communication are on the growing global demand. This series focuses on theory and research-oriented scholarship on journalism and communication broadly defined from Chinese perspectives, aided by a variety of methods, and informed by indigenous, interdisciplinary, intercultural or global approaches.