300 pages | 15 B/W Illus.
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen.
Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers.
Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.
Protest public relations: communicating dissent and activism – an introduction, Ana Adi
1 The slow conflation of public relations and activism: understanding trajectories in public relations theorising, C. Kay Weaver
2 Activist nation: Australia and the 1916 conscription referendum, Emily Robertson and Robert Crawford
3 Activists as pioneers in PR: historical frameworks and the suffragette movement, Michaela O'Brien
4 Second-wave feminist movement in Turkey through an activist PR perspective, A. Banu Bıçakçı and Pelin Hürmeriç
5 Public relations for social change: shock tactics in feminist activism in Eastern Europe, Oleksandra Gudkova and Katharine Sarikakis
6 Protesting the homeland: diaspora dissent public relations efforts to oppose the Dominican Republic’s citizenship policies, Maria De Moya
7 Activists’ communication and mobilization tactics to find Ayotzinapa's 43 disappeared Students, Luis Rubén Díaz-Cepeda, Ernesto Castañeda, and Kara Andrade
8 Reading Gezi Park protests through the lens of protest PR, Barika Göncü, Erkan Saka, and Anıl Sayan
9 Archiving activism and/as activist PR: Occupy Wall Street and the politics of influence, Kylie Message
10 Romania’s protest: from stakeholders in waiting to activists’ becoming PR practitioners, Camelia Crişan
11 Activist PR in Vietnam: public participation via Facebook to save 6,700 trees, Nguyen Thi Thanh Huyen and Nguyen Hoang Anh
12 The beginning of the end: telling the story of Occupy Wall Street’s eviction on Twitter, Photini Vrikki
13 Activist public relations: moving from frames as objects to framing as a dynamic process, Adam Howe and Rima Wilkes
14 Digital media, journalism, PR, and grassroots power: theoretical perspectives, Marina Vujnovic and Dean Kruckeber
15 The activist reformation of PR in the attention economy, Thomas Stoeckle
Current academic thinking about PR and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged. The New Directions series has already published and commissioned diverse original work on: PR’s influence on Israeli and Palestinian nation building; its origins in the history of ideas; a Jungian approach to its ethics and professionalism; global perspectives on its professional practice; PR as an everyday language for everyone; as emotional labour; as communication in conflicted societies, and its relationships to cooperation, justice and paradox. We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mind-set that lives comfortably in old and new media around the world.