1st Edition
Public Affairs Management A Guide to Professional Practice
Part 1: Political Arena 1. Political Systems and Government Structures 2. Political Institutions and Actors 3. Political Sciences Research Part 2: Policy Landscape 4. Evidence Informed Policy 5. Policy Making Processes 6. Political Advocacy and Social Influence Part 3: Strategic Principles of Public Affairs 7. Strategic Contribution 8. Strategic Practice 9. Strategic Decision-Making Part 4: Professional Practice of Public Affairs 10. Rhizomatic Reflective Planning 11. Iterative Research and Analysis 12. Riparian Approaches and Liquid Methods Part 5: Professional Public Affairs Practitioners 13. Public Affairs Professionalism 14. Professional Public Affairs Practice Framework 15. Reflexive and Ethical Public Affairs
Biography
Sarah Bowman is Assistant Professor at Northumbria University, UK, with a PhD in the knowledge and capabilities for public affairs practice and is a former public affairs practitioner.
Heather Yaxley is the founder of Applause Consultancy and holds a PhD in contemporary career strategies. She is a published author and historian, with a rich background in education, sustainable professional development, and strategic communications leadership.
