1st Edition

Public Health Approaches to Health Promotion

Edited By Monika Arora, Shifalika Goenka Copyright 2024
    202 Pages 13 Color & 11 B/W Illustrations
    by CRC Press

    202 Pages 13 Color & 11 B/W Illustrations
    by CRC Press

    202 Pages 13 Color & 11 B/W Illustrations
    by CRC Press

    Healthy behaviors, at the individual and community levels, are imperative to improving and sustaining better public health. With a strong focus on prevention, health promotion strategies are crucial to improving quality of life, while taking into account the various determinants of health. This book provides a global perspective, with an emphasis on contextual issues with health promotion in South Asia for understanding challenges and related strategies. Readers will be comprehensively introduced to healthy behaviors through case studies, covering theories, interventions, and approaches to promote healthy behavior, the impact of policy, and how behavior change can be sustained.

    Key features:

    • Covers existing and emerging issues in health promotion
    • Input from globally renowned public health experts with a multidisciplinary approach to content and audience
    • Connects with health systems and relevant sustainable development goals
    • Provides case studies for enabling readers to understand and apply evidence-based solutions to key public health issues


    About the editors

    List of contributors

    Section I: Health Promotion Approaches

    Perspectives 1: Promoting health and wellbeing through values-based practice - Dr Ian Warwick

    1. Approaches to health promotion - Ayon Gupta, Ritvik Amarchand, and Anand Krishnan. 2. Human rights-based approaches to public health and health promotion - David Patterson, Sanjay Patnaik, and Nupur Prakash. 3. Facilitating People-Centred Health and Care through Patient and Public Involvement - Vikram Jha, Asha Kilaru, and Paula Wheeler. 4. Prevention and Management of Substance Use: health promotion and behavioural approaches - Atul Ambekar, and Shalini Singh. 5. Social Media for promoting Health - Gina Sharma, and Syamant Sandhir.

    Section II: Application of Health Promotion Concepts and Approaches

    6. Public Health Nutrition Approaches to Health Promotion - Shweta Khandelwal. 7. Public Health Approaches to Tobacco Control - Monika Arora, Pubudu Sumanasekara, Aastha Chugh, Pragati Hebbar, Upendra Bhojani, Mansi Chopra, and Vikrant Mohanty.

    Annexure 1

    Case Study: Sustaining Behavior Change: Institutionalizing Health Interventions - K.R. Thankappan, and G.K. Mini

    8. Public Health Approaches to Promoting Physical Activity - Gregory W. Heathi. 9. Public Health Approaches to Safe Food and Water - Dr Eram Rao

    Perspective 2: Dr Mark Parascandola

    10. Public Health approaches in cancer screening and prevention: experiences from ground level - Pimple Sharmila A

    Case Study: Application of Health promotion for cancer prevention – lessons from the field - Dr Suma Nair, Thejas Kathrikolly, and Jayasree Ramachandran

    11. Public Health approaches: Road Traffic Injury prevention - Geetam Tiwari, and Dinesh Mohan.

    Section III: Health Promotion Practices in Different Settings

    Perspectives 3: Health promotion in a complex world - Glenn Laverack.

    12. Health promotion for prevention and control of cancer in low- and middle-income countries - Krithiga Shridhar, Ravi Mehrotra, and Preet K Dhillon. 13. Health Promotion is Site-Specific - Muralidhar M Kulkarni, Ranjitha S Shetty, and Chythra R Rao. 14. Public health approaches to healthy behaviours among children and adolescents in schools - Dr. Surbhi Shrivastava Dr. Chetna Duggal, Dr. Melissa Blythe Harrell, and Tina Rawal.

    Case Study: "UDAAN: Towards a Better Future…" - Aprajita Gogoi.

    Case Study: Planning damages public health - Malini Krishnankutty and Himanshu Burte.

    Case Study: Using Creative Arts for Health Promotion - Dr Mallika Sarabha and Suneet Singh Puri.

    Case Study: Using Theatre for Health Promotion: A Case Study from Punjab, India - Navsharan Singh.

    Section IV: Health Promotion Approaches to Address Social Determinants & Disparities

    15. Considering the social, cultural, and contextual factors in health promotion: An anthropological snapshot - Tulsi Patel.

    Case Study: Cleaner, Healthier, and Happier. Using edutaining approaches for shifting attitudes and behaviours - Sonali Khan.

    16. Addressing inequities and vulnerabilities in health and development: can we close the gap in a generation? - Sunanda K. Reddy. 17. Culture sensitive approaches towards alleviating health disparities for promoting health - Venkata Ratnadeep Suri, Mona Duggal, and Neha Dahiya.



    Prof. Monika Arora is a public health scientist working in the area of preventing and managing Non Communicable Diseases (NCDs) through health promotion and health advocacy. She is the Vice President (Research and Health Promotion) at the Public Health Foundation of India. She has a special interest in NCD policy research, Health Impact Assessment (HIA) and program evaluations. She is Executive Director of HRIDAY (Health Related Information Dissemination Amongst Youth) an NGO working on NCD prevention and control, youth and patient engagement and hosts the secretariat for Healthy India Alliance (India NCD Alliance). She is President-Elect of NCD Alliance (2021-23), and Chairperson of South East Asia NCD Alliance (2020-23).

    She has published extensively in the area of preventing NCD risk factors in different health promotion settings and particularly in the area of multi-sectoral action for NCD prevention and control. She has actively contributed to closing the research loop and her research outcomes have successfully informed policies, training and programmes at the National and Regional Levels. Prof. Arora has been a member of various national and international expert committees on NCD-related policies and programmes, including an expert committee formed by the WHO DG on Ending Childhood Obesity.

    Prof. Arora has been honoured with the Best Practices Award in Global Health in 2011 by the prestigious Global Health Council, for demonstrating best practice examples in the area of preventing NCDs among youth in community settings.  She has also been awarded WHO Director General’s World No Tobacco Day Award in 2012, Exceptional Women of Excellence 2018 Award by Women Economic Forum (WEF) in April 2018 and Dr. Prem Menon outstanding service award in January 2018 by the World-India Diabetes Foundation (WIDF) in recognition of her contributions to the education and prevention of diabetes among children in India.


    Dr. Shifalika Goenka, is a physician and public health professional. She is Professor, Public Health Foundation of India.  She also leads the Physical Activity program at the Centre for Chronic Disease Control (CCDC) – a WHO Collaborating Centre for Surveillance Capacity Building, & Translational Research in Cardio-metabolic diseases. She has lead the health promotion component of the one of the largest worksite projects in India for prevention of Non- communicable diseases and obesity which was recognised by the World Economic Forum as the best practice. A Commissioner on the Lancet Commission on Obesity (which got known as the Syndemic commission after publication of the report)  she was co-author on the Lancet Series on Physical activity  and Public Health, one and two. She is the country representative on the Global Report Card on physical activity and lead the Indian adaptation and validation of the first international physical activity measurement instrument. Her area of interests have expanded to the built environment and transport systems and its powerful role in enhancing Physical Activity in populations and lowering carbon emissions, decreasing accidents and the role of green spaces. She also heads Bioethics at the Public Health Foundation of India.

    We see the world from where we sit…..

    There are many universal principles in health promotion – the Ottawa Charter being one source – yet their application to any specific issue requires deep understanding of the contextually relevant determinants of health - be they cultural, geographic, socioeconomic, or environmental.

    The great strengths of this wide-ranging book are the perspectives, insights and critiques emanating from low- and middle-income countries, with a predominance from India, which represents not only 17.6% of the global population, but an amazing diversity of human experience.

    Arora and Goenka’s excellent book covers a very broad and relevant range of topics, and conceptual approaches. These include a diversity of settings (e.g., schools, workplaces, hospitals, local communities, and cities); issues (e.g., tobacco, road trauma, substance use, nutrition, water, and sanitation); and populations (e.g., children and adolescents). Throughout, very strong attention is paid to cultural specificity, human rights, and equity.

    There are many highly informative chapters, on topics such as culturally sensitive approaches to health promotion, road traffic injury prevention, prevention and control of cancer in low- and middle-income countries, tobacco control, and physical activity; all providing clear evidence of what works in many low- and middle-income countries across the globe.

    The book’s perspectives are aided by a multiplicity of excellent chapter authors, local case studies, and introductory commentaries.

    This book really helps any reader see and understand the world of public health and health promotion from far more than just their own seat! 

    Prof. Rob Moodie

    Professor of Public Health 

    Melbourne School of Population and Global Health | University of Melbourne

    Adjunct Professor of Public Health

    School of Public Health and Family Medicine | Kamuzu University of Health Sciences