1st Edition
Public Mental Health Marketing Developing a Consumer Attitude
By Donald Self
Copyright 1993
230 Pages
by
Routledge
230 Pages
by
Routledge
230 Pages
by
Routledge
Also available as eBook on:
Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of... Read more
Contents
Basic Marketing Principles for Mental Health Professionals
- I. The Public as a Target Market
- Chronic Mental Illness: Marketing a Wellness Approach at the State and Local Level
- The Relationship of Demographic Characteristics and Importance of Services Offered to Unaided Awareness and Recommendation of Public and Private Mental Health Care Providers
- Reports From the Field: Public Attitudes Toward People With Chronic Mental Illness: Executive Summary
- II. Primary and Secondary Consumers’ Views of the System
- Stakeholder Perspectives: Divergent Views of the Mental Health System
- III. Referral and Secondary Resource Markets
- Using Demographic Segmentation Variables to Identify Financial Donors for Mental Health Services
- Employing Local Norms to Identify Potential Referral Agents of Mental Health Care Clients
- Evolutionary Changes in the Marketing of Mental Health Products to Government, Business and Industry
- IV. Adolescents as a Prevention and Intervention Market
- Identifying and Reaching At-Risk Adolescents
- V. Some Marketing Tools: Building a Marketing Environment, Promotion and Evaluation
- Reports From the Field: Building a Marketing Environment in Community Mental Health Settings
- Building a Marketing Environment: A Case Study
- Toward More Effective Televised Anti-Drug PSAs
- The Dissemination and Content of Drug Prevention Public Service Announcements
- Reports From the Field: Marketing Success: A Case Study of NAMI’s Growing Visibility and Outreach
- A Marketing Audit for the Public Mental Health System: A Review of the Torrey Report
- Reference Notes Included
Biography
Self, Donald
