Table of Content
1. Introduction
By Carolyn Mae Kim, Ph.D., APR
2. Leadership
By Bruce K. Berger, Ph.D.
3. Diversity and Inclusion:A Core Public Relations Mandate
By Dean E. Mundy, Ph.D.
4. Practicing Public Relations Across Cultures: The Value of Intercultural Communication Competence
By Nilanjana R. Bardhan, Ph.D.
5. Public Relations Ethics: Responsibilities & Necessary Skills
By Marlene S. Neill, Ph.D., APR
6. Business Literacy: Thoughtful Awareness and Insightful Action in a Changing Workplace
By Douglas J. Swanson, Ed.D, APR
7. Content Creation in Public Relations
By Burghardt Tenderich, Ph.D.
8. Legal Considerations in Public Relations
By Karla K. Gower, Ph.D.
9. Measurement and Evaluation in Public Relations
By Linjuan Rita Men, Ph.D., Katy Robinson, and Patrick Thelen
10. Crisis Management
By Timothy Coombs, Ph.D. and Rebecca Costantini
11. Stewardship
By Geah Pressgrove, Ph.D. and Virginia S. Harrison
12. Social Media in Public Relations
By Karen Freberg, Ph.D.
13. Work-Life Balance
By Hongmei Shen, Ph.D., APR
14. Internal Communication
By Tina McCorkindale, Ph.D., APR
15. Healthcare Communication: A Growing Area of Public Relations
By Brooke W. McKeever, Ph.D., and Minhee Choi
16. The Challenges and Opportunities in Sports Public Relations
By Duncan Koerber, Ph.D.
17. Entertainment Public Relations
By Trayce Billingsly Leak, Ph.D. and Natalie T. J. Tindall, Ph.D.
18. Financial Communications and Investor Relations: Speaking and Translating the Language (and Issues) of Business and Finance
By Matthew W. Ragas, Ph.D.
19. Nonprofit Public Relations: Contributing to Social Good
By Carolyn Mae Kim, Ph.D., APR
20. Public Relations in the Political World
By Jason Mollica
21. Corporate and Agency Public Relations
By Michael B. Goodman, Ph.D.
22. Media Relations
By Emily S. Kinsky, Ph.D.
Biography
Carolyn Mae Kim is an Associate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.
"This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions."
David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.
Ranked one of the best new PR books to read in 2020 by BookAuthority.
