Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications.
This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Table of Contents
Section I: Shining a Light on Leadership in Public Relations 1. Making Sense of Leaders and Leadership in Public Relations 2. Review of the Leadership Literature 3. Research Design and Methods 4.Profile of Survey and Interview Participants Section II: Results and Implications of the Global Leadership Study 5. The Context for Leadership in Public Relations Ansgar Zerfass, Anne Linke, Ulrike Roettger 6. Strategies and Tactics Leaders Use to Manage Issues Bryan Reber 7. Dimensions of Leadership and Issue Management Juan Meng 8. Development of Future Leaders Yan Jin 9. Perceptions of Leaders, Organizations and the Profession Elina Erzikova, Baiba Petersone Section III: Conversations with Leaders in Public Relations 10. Public Relations Leadership in the Chinese-Speaking Countries Chun-ju Flora Hung-Baesecke, Yan Jin, Juan Meng 11. Leadership in a Transforming Environment Nilanjana Bardhan, Padmini Patwardhan 12. Past, Present and Future Public Relations in South Korea Jae-Hwa Shin, Jaesub Lee, Jongmin Park, Kwang Hee Kim 13. Leadership in Communication Management Ulrike Roettger, Janne Stahl, Ansgar Zerfass 14. Addressing Organizational and Sociopolitical Changes Through Leadership in Public Relations in Latvia Baiba Petersone, Bryan Reber 15. Taking on the Bear Elina Erzikova 16. Spain: Public Relations Leadership in an Age of Turbulence Cristina Navarro, Angeles Moreno 17. Transcultural Study on Leadership in Public Relations and Communications Management Andreia Athaydes, Gustavo Becker, Rodrigo Cogo, Mateus Furlanetto, Paulo Nassar 18. Key Leadership Challenges and Factors in Public Relations and Communication in Mexico Marco Herrera and Rebeca Arevalo 19. U.S. Public Relations Leaders Pursue Talent, Digital Mastery, and Strong Cultures Bruce Berger, Juan Meng, William Heyman, Mark Bain, and Mark Harris Section IV: Creating the Future 20. The Global Study and Leadership in the Future Bruce K. Berger and Juan Meng
Bruce K. Berger, Ph.D., is professor emeritus of advertising and public relations at the University of Alabama. He was the co-principal investigator for the global leadership study. He serves as research director for the Plank Center for Leadership in Public Relations at UA, and as editor of the Organizational Communication Research Center online site for the Institute for Public Relations. Previously, Berger was a public relations professional and executive for The Upjohn Company and Whirlpool Corporation for 20 years. He worked on communication projects in more than 30 countries. His research focuses on communication management and leadership, employee communications and power relations inside organizations. He has authored or edited four books and more than 80 book chapters and scholarly and professional articles.
Juan Meng, Ph.D., is Assistant Professor of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia. She was the co-principal investigator for the global leadership study. She is a Fellow of the Plank Center for Leadership in Public Relations at the University of Alabama. Her research focuses on the quantitative measurement of public relations leadership, leadership development in a global context, strategic stakeholder engagement, and corporate reputation management in evolving markets. Her research on public relations leadership has been published in The Sage handbook of public relations, Journal of Public Relations Research, Public Relations Review, Public Relations Journal, and Journal of Communication Management, among others.