440 Pages
by
Routledge
440 Pages
by
Routledge
440 Pages
by
Routledge
Also available as eBook on:
Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional... Read more
Contributors
Preface - Jane Johnston and Mark Sheehan
PART 1: FOUNDATIONS OF PUBLIC RELATIONS
1 An overview of public relations - Jane Johnston and Clara Zawawi
2 A brief history of public relations in Australia and New Zealand - Mark Sheehan
PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS
3 Research and evaluation - Leanne Glenny and Raveena Singh
4 Strategy and planning - Elspeth Tilley
5 Tactics - Paul Adams
6 Media relations - Jane Johnston
7 Social media - Deirdre Quinn-Allan and Emma Bennett
8 Integrated marketing communication - Chris Galloway
PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE
9 Corporate public relations and investor relations - Damian John Gleeson
10 Government and political public relations - Stephen Stockwell
11 Community engagement and the third sector - Kristin Demetrious
12 Internal communication - Marianne D. Sison
PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS
13 Crisis and issues management - Hamish McLean
14 Law for public relations professionals - Mark Pearson
15 Ethical practice - Lelde McCoy
Glossary of theories - Jane Johnston
Index
Preface - Jane Johnston and Mark Sheehan
PART 1: FOUNDATIONS OF PUBLIC RELATIONS
1 An overview of public relations - Jane Johnston and Clara Zawawi
2 A brief history of public relations in Australia and New Zealand - Mark Sheehan
PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS
3 Research and evaluation - Leanne Glenny and Raveena Singh
4 Strategy and planning - Elspeth Tilley
5 Tactics - Paul Adams
6 Media relations - Jane Johnston
7 Social media - Deirdre Quinn-Allan and Emma Bennett
8 Integrated marketing communication - Chris Galloway
PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE
9 Corporate public relations and investor relations - Damian John Gleeson
10 Government and political public relations - Stephen Stockwell
11 Community engagement and the third sector - Kristin Demetrious
12 Internal communication - Marianne D. Sison
PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS
13 Crisis and issues management - Hamish McLean
14 Law for public relations professionals - Mark Pearson
15 Ethical practice - Lelde McCoy
Glossary of theories - Jane Johnston
Index
Biography
Jane Johnston is Associate Professor in public relations and journalism at Bond University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and Strategies. Mark Sheehan is Senior Lecturer in the School of Communication and Creative Arts at Deakin University. He is editor-in-chief of the Asia Pacific Public Relations Journal.
'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia
