4th Edition
Public Relations Writing Worktext A Practical Guide for the Profession
1. PR Writing: A Strategic Function
2. Planning to Write
3. Fundamentals of Public Relations Writing
4. Workplace Communications, Proposals and Reports
5. Writing for the Media
6. Background Materials and Features
7. Writing for Digital Communication
8. Social Media
9. Writing for Key Publics
10. Publications, Presentations and Speeches
11. Writing for Crisis Communications, Plans and Tools
Biography
Joseph M. Zappala is Vice President, Communications, at City Year, Inc. and former Associate Professor, Utica University, USA.
Anthony W. D’Angelo is Professor of Practice and Department Chair of Public Relations, and Director of Executive Education, at Syracuse University’s Newhouse School of Public Communications, USA.
