1st Edition

Public Relations and Communication Management Current Trends and Emerging Topics

    430 Pages
    by Routledge

    430 Pages
    by Routledge

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades.

    To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

    Introduction Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

    Chapter 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function James E. Grunig

    Chapter 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig

    Chapter 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig

    Chapter 4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership Nigel M. de Bussy

    Chapter 5 Symmetry, Social Media, and the Enduring Imperative of Two-way Communication Sandra Duhe & Donald K. Wright

    Chapter 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung

    Chapter 7 Situational Theory of Problem Solving and its new Research: Conceptualizing Publics and Communication, Leadership & Conflict Jeong-Nam Kim & Lan Ni

    Chapter 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson

    Chapter 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D. Plowman & Robert I. Wakefield

    Chapter 10 Power and Influence in Public Relations Bruce Berger & Bryan Reber

    Chapter 11 A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory Shannon Bowen & Tiffany Derville Gallicano

    Chapter 12 Globalization, Public Relations, and Activism for Social Change: A culture-centered Approach Mohan J Dutta

    Chapter 13 The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes Chun-ju Flora Hung & Yi-Ru Regina Chen

    Chapter 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model Guenter Bentele

    Chapter 15 Organizational Contexts and Strategic Impacts Dejan Vercic & Ana Tkalac Vercic

    Chapter 16 Institutionalization, Organizations, and Public Relations Anne Gregory, Emanuele Invernizzi, & Stefania Romenti

    Chapter 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm Derina R. Holtzhausen & Ansgar Zerfass

    Chapter 18 The Pretoria School of Thought: From Strategy to Governance to Sustainability Estelle de Beer, Benita Steyn, & Ronel Rensberg

    Chapter 19 The Grunig Legacy in Academic Studies and Professional Practice in Latin America Maria Aparecida Ferrari

    Chapter 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership David Dozier & Lou Williams

    Chapter 21 The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 – 2011 Yi-Hui Christine Huang & Joanne Chen Lu


    Krishnamurthy Sriramesh, Ph. D., is Professor in the Brian Lamb School of Communication, Purdue University. Dr. Krishnamurthy Sriramesh is recognized for his scholarship on global public relations. He serves as the Assistant Editor of Public Relations Review and is Associate Editor of the Journal of Communication Management.

    Ansgar Zerfass, Dr., is Professor of Communication Management at the University of Leipzig, Germany. Ansgar Zerfass has published 30 books and more than 140 articles and book chapters on corporate communications, online communication, evaluation and measurement.

    Jeong-Nam Kim is an associate professor in the Brian Lamb School of Communication at Purdue University. He has published 29 journal articles and 8 book chapters, and is working on four books, including the book on the situational theory, Situational theory of problem solving: Communicative, cognitive, and perceptive bases (Routledge, forthcoming).