Public Relations and Communications : From Theory to Practice book cover
1st Edition

Public Relations and Communications
From Theory to Practice

  • Available for pre-order on June 9, 2023. Item will ship after June 30, 2023
ISBN 9781032170435
June 30, 2023 Forthcoming by Routledge
232 Pages 16 B/W Illustrations

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USD $52.95

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Book Description

This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry.

The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how communications is conducted. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.

This book is ideal for introductory public relations modules, particularly those with experiential and/or blended learning pedagogical approaches.

Situational Judgement Tests for students, presented as online resources, also accompany the book. Please visit TBC.

Table of Contents

1. The History of Public Relations

2. The Theory of PR

3. Ethics

4. Public Relations and Related Disciplines

5. Corporate Communications

6. Sustainable Public Relations

7. Crisis Communications

8. PR for Business

9. Public Affairs and Political Communications

10. The Roles of PR Practitioners

11. Developing a PR Strategy

12. Content Creation

13. Pitching for Business

14. Media Relations

15. The Post Truth Era

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Aoife O’Donnell is a Lecturer in Public Relations and Journalism at Griffith College, Dublin, Ireland and a Strategic Communications Consultant at Vital Communications, Dublin, Ireland.


"This is the introduction to public relations textbook I’ve been looking for. A comprehensive exploration of both the wider context as well as the practicalities of the profession, it will easily become the ‘one stop shop’ to introduce my students to the worlds of PR as well as equip them with the practical skills they require to get started in the industry." — Giannina Warren, Senior Lecturer, Middlesex University, UK

"This textbook is a thorough examination of the role of public relations in our world today. It is global in nature and provides many current, relevant examples of public relations strategies and theories. It’s a perfect combination of informative and engaging." — Dean Beckman, Saint Mary’s University of Minnesota, USA

"Aoife O’Donnell offers a comprehensive explanation of the state of the art of the public relations field. This book is perfect for upper-level communication students. The writing is clear, and the content is suitable for today’s blended learning classes. Students who are serious about pursuing a career in public relations will particularly benefit from the special effort this book puts into explaining the PR profession, as well as the experiential approach that goes beyond theoretical explanations." — Deborah N. Simorangkir, Swiss German University, Indonesia