1st Edition
Public Relations and Religion in American History Evangelism, Temperance, and Business
By Margot Opdycke Lamme
Copyright 2014
232 Pages
by
Routledge
232 Pages
by
Routledge
232 Pages
by
Routledge
Also available as eBook on:
Winner of The American Journalism Historians Association Book of the Year Award, 2015
This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin... Read more
1. Faith in History 2. The Marketplace 3. New Measures 4. Reform 5. Piety and Persuasion 6. Hellfire and Democracy 7. Business and Soul 8. Human Nature
Biography
Margot Opdycke Lamme is Associate Professor of Public Relations at the University of Alabama, USA.
