1st Edition
Public Relations as Public Diplomacy The Royal Bank of Canada’s Monthly Letter, 1943-2003
By Sandra L. Braun
Copyright 2020
80 Pages
1 B/W Illustrations
by
Routledge
78 Pages
1 B/W Illustrations
by
Routledge
78 Pages
1 B/W Illustrations
by
Routledge
Also available as eBook on:
This is a study of the Royal Bank of Canada’s Monthly Letter , which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. This concise history documents the inception, development... Read more
Part I: Background 1. Public Diplomacy and Public Relations: Two Parts of a Whole 2. RBC and The Letter: Case History and Background Part II: The Letter: On Diplomatic Mission 3. The Letter and Public Diplomacy 4: The Letter and Corporate Diplomacy 5. The Letter and Economic Diplomacy 6. The Letter and Cultural Diplomacy 7. Conclusion: Unravelling Public Diplomacy to See Public Relations
Biography
Sandra L. Braun is an Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.
