Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003, 1st Edition (Hardback) book cover

Public Relations as Public Diplomacy

The Royal Bank of Canada’s Monthly Letter, 1943-2003, 1st Edition

By Sandra L. Braun

Routledge

88 pages | 1 B/W Illus.

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Hardback: 9780367339746
pub: 2020-02-14
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Description

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy, etc.). This work conceptualizes public diplomacy and public relations as two parts of a whole where the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither.

The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields, and offers a specific case study around which lively discussion and additional study can ensue.

Table of Contents

Part One: Background 1. Public Diplomacy and Public Relations: Two Parts of a Whole 2. RBC and The Letter: Case History and Background Part Two: The Letter: On Diplomatic Mission 3. The Letter and Public Diplomacy 4: The Letter and Corporate Diplomacy 5. The Letter and Economic Diplomacy 6. The Letter and Cultural Diplomacy 7. Conclusion: Unravelling Public Diplomacy to See Public Relations

About the Author

Sandra L. Braun is an Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.

About the Series

Routledge Insights in Public Relations Research

The field of PR research has grown exponentially in recent years and academics at all career levels are seeking authoritative publication opportunities for their scholarship. Routledge Insights in PR Research is a new program of short-form book publications, presenting key topics across the discipline and their foundation in research. This series will provide a forward-facing global forum for new and emerging research topics which critically evaluate contemporary PR thinking and practice.

This format is particularly effective for introducing new scholarship reflecting the diverse range of research approaches and topics in the field. It is particularlly effective for:

  • Overview of an emerging area or "hot topic.";
  • In-depth case-study.
  • Tailored research-based information for a practitioner readership.
  • Update of a research paper to reflect new findings or wider perspectives.
  • Exploration of analytical or theoretical innovations.
  • Topical response to current affairs or policy debates.

Authors from practice and the academy will be able to quickly pass on their thinking and findings to fellow PR scholars, researchers, MA and PhD students and informed practitioners. 

 

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS052000
BUSINESS & ECONOMICS / Public Relations
BUS077000
BUSINESS & ECONOMICS / Corporate & Business History