132 Pages
by
Routledge
132 Pages
by
Routledge
132 Pages
by
Routledge
Also available as eBook on:
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.
Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing.... Read more
1. Introduction & Literature Review/Context 2. Creativity in Public Relations 3. Key Trends and Issues in the PR Sector 4. The Public Relations Sector Among the Creative Industries 5. Conclusion
Biography
Elisenda Estanyol is Lecturer in Information and Communication Studies at Universitat Oberta de Catalunya (UOC), Spain.
