148 Pages
by
Routledge
148 Pages
by
Routledge
148 Pages
by
Routledge
Also available as eBook on:
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Public Relations for Management Success defines public... Read more
Preface; Acknowledgments; 1. A Management View of Public Relations 2. Public Relations as an Integral Management Function 3. Tangible Public Relations 4. The Costs of PR 5. Planning a PR Programme 6. Media and Methods 7. Media Relations Techniques 8. Special Action Areas of Modern Public Relations 9. Assessment of Results 10. PR Professionalism 11. Setting up a PR Department; Appendices; Glossary of Abbreviations; Index
Biography
Frank Jefkins
