Public Relations for Management Success  book cover
1st Edition

Public Relations for Management Success

ISBN 9781138571662
Published November 4, 2019 by Routledge
148 Pages

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Book Description

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Table of Contents

Preface;  Acknowledgments;  1. A Management View of Public Relations  2. Public Relations as an Integral Management Function  3. Tangible Public Relations  4. The Costs of PR  5. Planning a PR Programme  6. Media and Methods  7. Media Relations Techniques  8. Special Action Areas of Modern Public Relations  9. Assessment of Results  10. PR Professionalism  11. Setting up a PR Department;  Appendices;  Glossary of Abbreviations;  Index

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