1st Edition

Public Relations in Britain A History of Professional Practice in the Twentieth Century

By Jacquie L'Etang Copyright 2004
    290 Pages
    by Routledge

    290 Pages
    by Routledge

    In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

    Preface. British Public Relations: Definitions and Debates. Propaganda, Information, and Intelligence (1914-45). Establishing the Profession (1945-60). The Shape of Things to Come: The Emergence of Consultancy (1948-69). Professional Dilemmas: Public Relations, Media, and Politics (1948-70). Crime and Punishment: Codes and Regulation (1948-98). Educational Developments (1948-98). Implications and Conclusions. Appendices: Researching the History of British Public Relations: An Account of Methods Employed. List of Interviewees. Interview Guide.


    Jacquie L'Etang

    "...scholars who work in international media history, media and society, and media and government, in addition to those interested in public relations or public relations history, will find this book to be a valuable addition to the larger field of mass communication."
    Journalism History

    "This new volume represents a continuation of their interest in the subject and the work they and others have done in the field since then."