© 2018 – Routledge
294 pages | 56 B/W Illus.
Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics-based "self-correction model" assures governance to navigate a rapidly changing global environment. The book’s unique strategic PR Life-Cycle Model brings the power of PR to achieve goals fast, economically, and consistently.
‘Communication is one of the most important tools for global leaders. No one is born with this natural ability; rather, it is built through training, practice, and continuous learning. No matter what level you are in your career, Professor Inoue’s book offers the practical advice and real-life examples to help executives to hone the craft of communications, tell better stories, and motivate others to grow and transform the business.’ — Carlos Ghosn, Chairman of the Board, Nissan Motor Co., Ltd.
‘Takashi Inoue makes a compelling case that public relations has the potential to help organizations and their managers cope with what he calls hyper-globalization. Dr. Inoue, who is Japan’s leading public relations scholar and professional, defines public relations as stakeholder relationship management. His Japanese perspective offers a global context that will help public relations professionals and their management clients understand and practice public relations in today’s complicated world.’ — James E. Grunig, Professor Emeritus, University of Maryland
‘Takashi Inoue builds a strong case for the increasingly central role of public relations in the context of what he calls "hyper-globalization." His numerous examples and case studies detail both the promise and challenge of worldwide economic integration and disruptive Internet technologies. Whereas globalization increases the number and diversity of stakeholders, the time frame for decision, action and communication rapidly decreases. As a result, new public relations skill sets are required for public relations managers and corporate leaders alike. This book will point them in the right direction.’ — Glen M. Broom, Professor Emeritus, School of Journalism and Media Studies, San Diego State University
'Asia will soon have the world’s largest GDP, but Rapid globalization and disruptive technology bring deep economic, social, and geo-political consequences as seen in global terror, global armed conflicts, fake-news, and declining local economies. For global executive, wanting to contribute solutions and run ethical organizations, Dr. Inoue’s book provides needed insights. Rather than just communication management, his unique public relations as stakeholder relationship management and ethics based self-correction model is a must reading for today’s global challenges.’ — Kiyoshi Kobayashi, Ph.D., Professor, Graduate School of Management, Kyoto University
1. Public Relations for Top Management in an Age of Hyper-globalization
2. Effective Stakeholder Relationship Management: Fostering Successful Global Leaders
3. Historical Growth of Public Relations and its Development in Japan
4. Standing Out in the Globalized Crowd: Brands, Reputation, and Public Relations
5. Crisis Management Through the Eyes of Public Relations
6. Strategic Public Relations and the PR Life-Cycle Model
7. Media Relations Training: Successful Executive’s Competitive Career Advantage
8. Evaluating and Measuring Public Relations Activities
9. Essential Changes in Corporate Communication in a Digital Age
10. Being Ethical and Successful: Development of the Self-Correction Model