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Public Relations in the Global South: Perspectives from Southern Africa book cover

1st Edition

Public Relations in the Global South Perspectives from Southern Africa

Edited By Corné Meintjes, Dalien Rene Benecke, Padhma Samantha Moodley Copyright 2027
202 Pages 4 B/W Illustrations
by Routledge

This book critically examines how public relations theory and practice are being redefined within the socio-political, cultural, and technological realities of the Global South. Grounded in Southern African scholarship, the book challenges dominant Western paradigms by foregrounding relational, ethical, and contextually embedded approaches to strategic communication. Through theoretically rich... Read more

1. Navigating Complexity: Public Relations Scholarship and Practice from Southern Africa

Corné Meintjes and Dalien Rene Benecke

2. Exploring the Metanarratives of Public Relations: Embracing a Range of Contemporary Perspectives

Christelle Swart

3. The Entanglement of Theories Underpinning PR – Historical and Future Perspectives: A Q Study

Roela Hattingh

4. Digital Intermediaries: Navigating Dialogic Relationships Past, Present, and Future

Vinolia Makgoadibane and Corné Meintjes

5. Incorporating AI Into Daily Organizational Life: Towards a Human-Centred AI Guiding Framework for Public Relations and Communication Professionals

Yolandi Botha

6. Here Be Dragons: Anti-Fragile Crisis Communication in Times of Black Swans and Disinformation as Covert Weapons in Hybrid Warfare

Maritha Pritchard

7. Sustainability Communication: A Business Imperative in the Sustaincentric Paradigm

Clarissa Muir

8. Municipalities As Spaces for Social Innovation: A Public Relations and Participation Perspective

Elmon Motloutsi

9. Education and Training for the Future Public Relations Professional

Carike Verbooy

10. Entangled Futures: Public Relations, Communication and the Co-Creation of Meaning in Complex Contexts

Corné Meintjes and Dalien Rene Benecke

Biography

Corné Meintjes is Director at the Centre for Academic Technology and Associate Professor of Strategic Communication at the University of Johannesburg, South Africa. Her research focuses on dialogic communication theory, brand authenticity, and stakeholder engagement. Her academic work advances understanding of how authentic communication fosters trust and sustainable relationships between organizations and their diverse publics.

Dalien Rene Benecke is Associate Professor and Head of the School of Communication at the University of Johannesburg, South Africa. Her research focuses on experiential learning, social impact, network theory, strategic communication, and wellbeing. She emphasizes the importance of fostering the holistic development of individuals within learning environments.

Padhma Samantha Moodley was a South African scholar of strategic communication and public relations whose work advanced critical, socially responsive PR education in southern Africa. As an Associate Professor in the Department of Strategic Communication at the University of Johannesburg, she contributed to reimagining public relations through dialogic communication, social impact, and an ethic of care in stakeholder engagement.

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