452 Pages
by
Routledge
264 Pages
by
Routledge
456 Pages
by
Routledge
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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for... Read more
Foreword; Preface; About the authors; Acknowledgements; Defining public relations - Introduction; The psychology of public relations communication; Marketing public relations; The public relations industry; Interview with Kevin Moloney; Public relations planning and management - Managing planned public relations programmes; Situation analysis; Defining objectives; Defining publics; Media selection; Budgeting; Implementation and control; Interview with Marie Owens; Managing Media Relations - The role of the press officer; Writing reports and proposals; Writing press releases; Writing feature articles; Event management; Broadcasting public relations and funded television programmes; Photographs, captions and printing; Interview with Sir Bernhard Ingham; Communication media - The press and broadcast sources; Public relations in developing countries; Video, DVD, CD-Rom and the Internet; Seminars, conferences and exhibitions; House journals and public relations literature; Interview with Richard Quest; Specialist public relations areas - Financial public relations; Internal public relations; Crisis management; Sponsorship; Corporate image, identity and advertising; Public relations in political context; Interview with Dianne Thompson; Appendices; References; Index.
Biography
Paul Baines, John Egan, Frank Jefkins
