1888 Pages
by
Routledge
Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature remains inaccessible or is highly specialized and compartmentalized, so that it is difficult for... Read more
Volume I: Foundational Themes and Paradigm Battles
Volume II: Building Research Programs and Outlining Challenges
Volume III: Theories, Challenges, and Schools of Thought
Volume IV: Issues Management, Crisis and Risk Communication
Biography
Edited by Robert Heath
