1st Edition
Public Speaking for Leaders Communication Strategies for the Global Market
264 Pages
37 B/W Illustrations
by
Routledge India
264 Pages
37 B/W Illustrations
by
Routledge India
264 Pages
37 B/W Illustrations
by
Routledge India
Also available as eBook on:
This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining... Read more
1 Road map: From oration to or-action
2. Wall Street gets Walt Disneyfied: A Buy-In pitch for Bail-Out legacy firms
3 Storyteller as choice architect: Nudge the narrative coupons
4 Mapping myriad minds
5 Designing niche speeches
6 Steve Jobs: A case study in branding and leadership communications
Biography
Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC), India.
Pragyan Rath is Associate Professor (Communication) at the Indian Institute of Management Calcutta (IIMC), India.
