1st Edition

Public Television For Sale Media, The Market, And The Public Sphere

By William Hoynes Copyright 1994
    207 Pages
    by Routledge

    222 Pages
    by Routledge

    Public television is uniquely positioned in our country to contribute to the invigoration of democratic public life because, ostensibly, it is neither driven by the market nor dominated by the state. In this comprehensive analysis of the forces that shape our public television system, sociologist William Hoynes finds that public television increasi

    Public Television: The Historical and Political Context -- The Political Economy of Mass Media -- Early Visions of Public Television -- The Content of Public Television: A Case Study of the MacNeil/Lehrer NewsHour -- Funding and the Politics of Programming -- Audiences, Markets, and the Public -- Goal Ambiguity and Organizational Survival -- Democracy and the Future of Public Television -- Methodological Appendix


    William Hoynes is assistant professor of sociology at Vassar College.