Purpose & Impact
How Executives are Creating Meaningful Second Careers
Purpose & Impact is the first book to provide guidance to senior executives and professionals on how to rethink and even relaunch their careers in ways that align with wider purpose and societal impact.
With our increasing longevity, the concept of retirement is becoming redundant; executives need, financially, and want, motivationally, to continue to work well beyond what is currently considered ‘retirement age’. At around age 50, when we often leave our mainstream employers, we could be looking forward to around another 30 healthy years, equivalent to a whole second career. This book sets out a topic that is becoming increasingly important and urgent for governments, companies and executives alike.
Purpose & Impact is underpinned by extensive research, including interviews with over 90 senior executives. Many of their stories are included within the book and provide the reader with real insight into how very diverse senior executives and professionals have created roles that have enabled their own personal growth and development and had positive impacts on wider society. In addition, helpful tools and guides are used throughout the book to help the reader in their decision-making processes during the different stages of discovering and developing themselves and their career goals.
Table of Contents
Part 1 – Why this is the time to create a Purpose-driven career
Chapter 1: Introduction
Chapter 2: Purpose
Chapter 3: Impact
Part 2 – Career development – how does it work?
Chapter 4: Career development skills a high priority for all
Chapter 5: How career transitions and career changes work
Chapter 6: Leadership skills for a collaborative world
Part 3 – Creating a Purpose driven career in practice
Chapter 7: Purpose is a direction - and the power of ‘job-crafting’
Chapter 8: The ‘9 Questions’ of Discovery and Fruition
Chapter 9: Discovery – opening our eyes, hearts and minds to the world
Chapter 10: Fruition – making your Purpose reality
Part 4 – What leading organisations are doing
Chapter 11: Career development skills - what organisations can do
Anita Hoffmann is Managing Director of Executiva Ltd, London, UK. She holds an MSc Chem Eng from LTH, Sweden, and is Honorary Visiting Fellow at Cranfield University School of Management’s Doughty Centre for Corporate Responsibility.
"True leadership starts with putting yourself to the service of others. The SDG's can be a great guide. As Anita explains, it's a life time journey that can span different careers."
Paul Polman, CEO, Unilever plc, UK
"The world of work is being disrupted at all organisational levels. This requires a greater focus on corporate purpose and managing later retirement. Leaders need to manage this transition for their entire workforce – including themselves. This book shows them how."
Sharan Burrow, General Secretary, International Trade Union Confederation, Belgium
"Living longer, combined with a rapid change in the nature of work, implies several career changes in our lifetimes. This book shows senior leaders how to channel their experience into meaningful work - personally, societally and financially."
Lynda Gratton, Professor, London Business School, UK
"Valuable to organisations seeking to make the most of late career managers and to older leaders seeking challenge and fulfilment. It makes an important contribution to wider thinking about future work in the context of population ageing and accelerating change."
Matthew Taylor, Chief Executive, The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce), UK
"Purpose & Impact powerfully brings to life the truth about purpose. It is a foundation for great careers and companies around the world. Purpose isn't a luxury - it is an imperative."
Aaron Hurst, CEO & Co-Founder, Imperative, USA;
"Why retire when you can build a better world? Anita Hoffmann provides a roadmap for business leaders to harness their global experience to forge a new career solving global problems. Never a timelier book for leaders and for the world!"
Nigel Topping, CEO, We Mean Business coalition, UK
"We are living longer and technological change is transforming the future of work. How we think about careers and jobs is an existential question. This book is a must read for all ages."
Dr. Frannie Léautier, Founder and Managing Partner, the Fezembat Group, former SVP African Development Bank, Tanzania, France and USA
"Old models of retirement are fading faster than those who they were meant to benefit. Happily, Anita Hoffmann offers excellent advice for those who, through choice or necessity, are keen to develop new careers and roles in later life."
John Elkington, Chairman, Volans Ventures, UK
"Having a passion is key not only to success but also to happiness. Based on her extensive experience and research, Anita Hoffmann offers an invaluable roadmap to discover the purpose that will allow you to make a real impact in society, with passion!"
Jean-Claude Larréché, A.H. Heineken Professor, INSEAD, France
"Industry 4.0 technology enables unprecedented opportunities for creating valuable products and services for society; and meaningful careers. This means exploring topics and building relationships far beyond executives’ current comfort-zone. Purpose & Impact shows us how to do this confidently."
Peter Lacy, Global Managing Director – Growth, Strategy & Sustainability, Accenture, UK;
"Anita Hoffmann powerfully shows how tri-sector skills will enable more of us to have impactful and fulfilling later careers - all the more important in an era of increased life expectancy".
Nick Lovegrove, Professor of the Practice, Georgetown University, USA;
"An insightful and compelling articulation of defining Purpose as the foundation and catalyst for mid and late career development. The need for Purpose-driven leadership is essential for making a positive social impact and enhancing human dignity."
Peter Cowan, Strategic Advisor, former EVP and Country Chairman Unilever South Africa, Australia