Purposeful Communication in a Digital Age: Speaking for Success, 2nd Edition (Paperback) book cover

Purposeful Communication in a Digital Age

Speaking for Success, 2nd Edition

By Jason Schmitt, Arthur Koch


260 pages | 134 Color Illus.

Purchasing Options:$ = USD
Paperback: 9781138082199
pub: 2018-06-08
Hardback: 9781138082182
pub: 2018-05-31
eBook (VitalSource) : 9780203728567
pub: 2018-06-13
from $46.98

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In recent years, the process and outlet for public speaking has grown with digital progressions such as TED talks and Facebook Live. Purposeful Communication in a Digital Age, 2nd Edition, provides a practical, step-by-step approach to developing and delivering effective speeches. Offering supplementary articles, case studies, and interviews with key leaders within the text and online, this is an all-in-one resource for the traditional, online, or hybrid classroom. The new edition devotes focus to presenting in the digital world, addressing both traditional and contemporary forms of presentation, and specifically directs students on seeking out credible sources when conducting research. Its eResource features video speech examples, classroom exercises, an instructor manual, and a quiz bank.

Table of Contents


  1. Communicating Clearly
  2. A Podium and a Purpose
  3. Analyzing the Crowd
  4. Speech Anxiety
  5. Supporting Your Speech
  6. The Introduction and Conclusion
  7. Preparing the Content of Your Speech
  8. The Informative Speech
  9. The Persuasive Speech
  10. Speaking Online
  11. Technology Works For You

About the Authors

Arthur Koch taught Speech and Communication at La Crosse State University, USA, University of Wisconsin-Milwaukee, USA, as well as Milwaukee Area Technical College, USA, where he served as department chair.

Jason Schmitt is Associate Professor of Communication and Media at Clarkson University in Potsdam, New York, USA. He is a journalist and documentary producer, with a focus on new technology evolving higher education.



Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies


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