1st Edition
Qualitative Approaches to the Social Psychology of Populism Unmasking Populist Appeal
Preface Inari Sakki
PART I: Theory
Chapter 1: Populism as political imagination: Theoretical approaches
Inari Sakki and Eemeli Hakoköngäs
PART II: Methods
Chapter 2: Qualitative interviewing: Strengths and challenges of interviewing lay populists
Helena Rovamo & Mariman Mabrouk
Chapter 3: A three-step approach to the critical discursive psychological analysis of prejudice in populist gender and sexuality discourse
Helenor Tormis & Katarina Pettersson
Chapter 4: Visual rhetorical analysis to unveil populist appeal: The case of Jussi Halla-aho’s presidential campaign images
Jari Martikainen & Inari Sakki
Chapter 5: Analysing subject positions in multimodal populist communication
Katarina Pettersson & Jari Martikainen
Chapter 6: Multimodal persuasion in right-wing populist TikTok discourse: Crafting a sense of ‘us’
Jenni Jaakkola & Inari Sakki
PART III: Lay discourse
Chapter 7: Investigating social representations of ‘the people’ in the Greek context: Who are ‘the people’?
Myrto Droumpali & Xenia Chryssochoou
Chapter 8: Contrasting representations of ‘the elite’ in Swiss populism: A comparative study of left-wing and right-wing populism
Mariman Mabrouk & Christian Staerklé
Chapter 9: Social representations of populism in lay discourse in Greece
Ioannis Ntotsikas & Xenia Chryssochoou
Chapter 10: Navigating moral emotions in the lay discourse of the Finns Party
Inari Sakki & Mia Silfver
Biography
Inari Sakki is Professor of Social Psychology, University of Helsinki, Finland.
