1st Edition

Qualitative Methodologies in Tourism Studies Disrupting and Co-creating Critical Research

Edited By Milka Ivanova, Dorina-Maria Buda, Elisa Burrai Copyright 2023
    394 Pages 1 Color Illustrations
    by Routledge

    394 Pages 1 Color Illustrations
    by Routledge

    Disruptive and creative research methodologies proposed in this book are designed to dismantle neoliberal narratives deployed in tourism studies and wider social sciences. Progressing criticality in tourism studies, this volume showcases cutting-edge contributions ranging from reflexivity, subjectivities, and dreams; to messy emotions in auto-ethnographic accounts of fieldwork; ‘motherhood capital’ accessing Inuit communities; collective memory work; ethnodrama and creative non-fiction, amongst others.

    Disruption and creativity are the two ideas around which tourism geographers challenge and begin dismantling hegemonic ideologies in tourism studies. The chapters in this book provide a vantage point from where to disrupt first, before tourism geographers can engender progress and transformation within and outside of the field. In tourism studies in general, and tourism geography in particular, the years of the 2000s have witnessed an emphasis on qualitative methodological research, both in terms of the topics addressed and the types of methodological tools. In many ways, this legitimisation of qualitative work mirrors developments in other areas such as human geography, sociology and anthropology, in which this book is anchored. The authors debate in more depth how tourism studies offer multidimensional, multilogical and multi-emotional approaches to research design.

    The chapters were originally published as a special issue of the journal, Tourism Geographies.


    Professor Jennie Germann Molz

    Introduction: Creative and disruptive methodologies in tourism studies

    Milka Ivanova, Dorina-Maria Buda and Elisa Burrai

    Part I: Dis-rupting Methodologies

    1. Collective memory work as an unsettling methodology in tourism

    Bryan S. R. Grimwood and Corey W. Johnson

    2. ‘Motherhood capital’ in tourism fieldwork: experiences from Arctic Canada

    Roslyn Kerr and Emma J. Stewart

    3. Social constructionism as a tool to maintain an advantage in tourism research

    Leszek Butowski, Jacek Kaczmarek, Joanna Kowalczyk-Anioł and Ewa Szafrańska

    4. Disruptive and Adaptive Methods in Activist Tourism Studies: Socio-Spatial Imaginaries of Dissent

    Ian R. Lamond

    5. The disruptive ‘other’? Exploring human-animal relations in tourism through videography

    Minni Haanpää, Tarja Salmela, José-Carlos García-Rosell and Mikko Äijälä

    6. Emplacing non-human voices in tourism research: the role of dissensus as a qualitative method

    Abhik Chakraborty

    7. Hanging out on Snapchat: disrupting passive covert netnography in tourism research

    Heather L. Jeffrey, Hamna Ashraf and Cody Morris Paris

    Part II: Re/Creating Methodologies

    8. A critical consideration of LEGO® SERIOUS PLAY® methodology for tourism studies

    Yana Wengel, Alison McIntosh and Cheryl Cockburn-Wootten

    9. Stakeholder engagement in sustainable tourism planning through serious gaming

    Lidija Lalicic and Jessika Weber-Sabil

    10. Deep reflexivity in tourism research

    Émilie Crossley

    11. Challenges in outdoor tourism explorations: an embodied approach

    Jelena Farkic

    12. Leveraging digital and physical spaces to ‘de-risk’ and access Rio’s favela communities

    Nicola Cade, Sally Everett and Michael Duignan

    13. Walking methodologies, digital platforms and the interrogation of Olympic spaces: the ‘#RioZones-Approach’

    Michael B. Duignan and David McGillivray

    14. ‘Que será, será!’: creative analytical practice within the critical sports event tourism discourse

    Richard Keith Wright

    15. Why is research–practice collaboration so challenging to achieve? A creative tourism experiment

    Nancy Duxbury, Fiona Eva Bakas and Cláudia Pato de Carvalho

    16. The case for linguistic narrative analysis, illustrated studying small firms in tourism

    Lucia Tomassini, Xavier Font and Rhodri Thomas


    Professor Ajay Bailey


    Milka Ivanova is a qualitative researcher who focuses on the ways ‘non-dominant’ narratives are re/created through tourism in the cases of dissonant and communist heritage. As such, Milka published her research in The Routledge Handbook of Cultural Tourism, Tourism Culture & Communication, and Sustainability of Tourism: Cultural and Environmental Perspectives.

    Dorina-Maria Buda conducts interdisciplinary research focusing on the interconnections between tourist spaces, people and emotions in times and places of socio-political conflict. She conducts ethnographic work in such places of on-going conflicts and turmoil like Jordan, Israel, and Palestine. She is the author of Affective Tourism: Dark Routes in Conflict.

    Elisa Burrai offers robust and thought-provoking critiques of concepts such as volunteer tourism and responsible tourism developed through ethnographic, critical, and qualitative methodological approaches that explore power and research methodologies, reflexivity, and positionality. Her work is published in Tourism Geographies, International Journal of Tourism Research, and Journal of Sustainable Tourism.

    "This volume is timely in a world significantly unsettled by converging crises including the Coronavirus pandemic, the climate emergency, and deep-seated racial injustices. This radical publication recognizes that in this context, existing ways of knowing, being in, and experiencing tourism are outdated and must be disrupted and transformed. The text’s 16 chapters rise expertly to this challenge with a degree of honesty and clarity, rarely witnessed in our field.  I congratulate the editors for successfully combining such novel contributions into an exciting and coherent publication. Undoubtedly, this ambitious volume will become a classic in the field of critical tourism studies."

    - Professor Donna Chambers, University of Sunderland


    "While ostensibly about qualitative research in tourism studies, this book goes much wider and deeper. It addresses innovative, creative and disruptive methodologies in ways that will be transferable to many fields and disciplines in the social sciences and beyond. This highly ethical work challenges the domination of knowledges from the global North and amplifies voices from the margins. I would recommend it for any researcher, from academia or elsewhere, who wants to deepen their understanding of research methods."

    - Dr. Helen Kara, Researcher, and Author of ‘Creative Research Methods in the Social Sciences: A Practical Guide’