Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis.
The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice.
This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens.
Useful online materials include recommended readings and PowerPoint slides.
Table of Contents
Part I: The Context of Sport Management Research
1. The Nature and Usefulness of Qualitative Research for Sport Management
2. Research Paradigms and Methodology in Qualitative Sport Management Research
Part II: Planning the Sport Management Research Process
3. Sampling in Qualitative Research
4. Establishing Reliability and Validity in Qualitative Inquiry
5. Reflexivity in Sport Management Research
6. Research Ethics for Qualitative Sport Management Research
Part III: Foundations of Sport Management Research
7. Methods of Data Collection for Sport Management Research
Part IV: Analysing the Sport Management Data
8. Modes of Analysis in Sport Management Research
Part V: Paradigms Used in Sport Management Research
9. Action Research and Sport Management Research
10. Deconstruction in Sport Management Research
11. Case Study in Sport Management Research
12. Discourse and Critical Discourse Analysis and Sport Management Research
13. Ethnomethodology and Sport Management Research
14. Ethnography and Sport Management Research
15. Emerging Ethnographies and Sport Management Research
16. Gender Theories and Sport Management Research
17. Grounded Theory and Sport Management Research
18. Narrative Inquiry in Sport Management Research
19. Phenomenology and Sport Management Research
20. New Directions for Sport Management Research
Part VI: Digital Tools for Qualitative Research
21. Social Media Research Methods in Sport Management
Part VII: Writing the Sport Management Research Report
22. Research Preparation and the Sport Management Research Report
James Skinner is Director of the Institute for Sport Business and a Professor of Sport Business at Loughborough University London, UK. James has published numerous books and journal articles on research methods and teaches research method courses to postgraduate students across the globe.
Allan Edwards has held numerous academic appointments within Australia and internationally. His most recent position before his retirement was as Reader in Sport Business at Loughborough University London, UK. Allan has a passion for qualitative research, and this is reflected by his extensive use of qualitative methods in his research.
Aaron C.T. Smith is Professor of Sport Business at Loughborough University London, UK. Aaron has published extensively in qualitative research methods and conducted research employing qualitative methodologies with organisations across the Asia-Pacific region, Europe, North America, and the Middle East.