1st Edition
Quantitative Methods of Research in Digital Landscape
Introduction
1. Descriptive Statistics and Exploratory Data Analysis
2. Fundamentals of Statistical Inference and Hypothesis Testing
3. Comparing Group Means: T-tests and ANOVA
4. Correlation and Simple Linear Regression
5. Multiple Linear Regression and Model Building
6. Logistic Regression and Generalized Linear Models
7. Non-Parametric and Robust Statistical Methods
8. Exploratory Factor Analysis and Principal Component Analysis
9. Confirmatory Factor Analysis and Structural Equation Modeling
Conclusion
Biography
Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.
Marta Pikiewicz is an early-career researcher affiliated with WSB University, whose work focuses on sustainable development, organisational value creation, and management in contemporary organisations, with contributions to research on ESG practices in the IT sector.
Katarzyna Szczepańska-Woszczyna holds a postdoctoral degree in economic sciences and is a Vice-Rector for Research and Education at WSB University, specializing in management and quality sciences, with a focus on HRM, innovation, knowledge transfer, and sustainability
