1st Edition
Quantitative, Qualitative, and Mixed Methodologies in Digital Social Sciences
Introduction
1. Quantitative Research in Social Sciences
2. Qualitative Research in Social Sciences
3. Mixed-Methods Research in Social Sciences
4. Research Design and Methodological Planning
5. Data Collection Methods: Traditional and Digital Approaches
6. Data Analysis Strategies: Statistical, Qualitative, and Computational Tools
7. Triangulation and Integration of Findings
8. Academic Rigor in Social Science Research
9. Conclusion
10. References
Biography
Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.
Robert Seliga holds a PhD in economics, specializing in management, higher education marketing, and the professionalization of management in universities.
Zdzisława Dacko-Pikiewicz is the Rector of WSB University and holds a habilitation in management and quality sciences, her research spans reputation management, innovation, family business, competence development, and sustainability, with particular relevance to debates on organisational resilience, competitiveness, and knowledge transfer.
