1st Edition
Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
370 Pages
by
Routledge
370 Pages
by
Routledge
370 Pages
by
Routledge
Also available as eBook on:
Learn about new strategies to improve service, quality, and profitability for quick service restaurants! Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in... Read more
- Foreword
- The Restaurant Revolution—Growth, Change and Strategy in the International Foodservice Industry
- Food Safety: A Public Crime
- Changing Food Consumption Patterns and Their Impact on the Quick Service Restaurant Industry
- Understanding Mature Customers in the Restaurant Business: Inferences from a Nationwide Survey
- Consumer Attitude Toward Adding Quick-Service Foods to In-Flight Meals
- A Study of Factors Influencing Parental Patronage of Quick Service Restaurants
- A Review Article
- White Castle: How Billy Ingram Made Hamburger “The America's Choice”
- Creating Consumer-Driven Demand Chains in Food Service
- The Restaurant Industry in China: Assessment of the Current Status and Future Opportunities
- Impact of Mentoring and Empowerment on Employee Performance and Customer Satisfaction in Chain Restaurants
- Strategic Information Systems: In the Quick Service Restaurant Industry: A Case Study Approach
- A Conceptual Model for Quantifying the Effects of a New Entrant in a Competitive Restaurant Market
- Study of the Changing Role of Multi-Unit Managers in Quick Service Restaurant Segment
- An Exploratory Study of Determinant Factors for the Success of Chinese Quick Service Restaurant Chains
- Integrating “My Fair Lady” with Foodservice Management: A Theoretical Framework and Research Agenda
- Research Notes
- Quick Service Chain Restaurant Managers: Temperament and Profitability
- Strategic Alliances: The Economics of Dual Branding in Restaurant Franchising
- Index
- Reference Notes Included
Biography
Francis A Kwansa, H.G. Parsa
