Race and Gender in Electronic Media: Content, Context, Culture, 1st Edition (Hardback) book cover

Race and Gender in Electronic Media

Content, Context, Culture, 1st Edition

Edited by Rebecca Ann Lind


388 pages

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This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.

Table of Contents

Series Editor Foreword

Robert Avery


About The Contributors


1. Race and Gender in Electronic Media: Perennial Challenges and Opportunities

Rebecca Ann Lind

PART I: Content

2. Race and Sex in Prime Time: Five Decades of Research 

Nancy Signorielli

3. Frames of the Olympic Host: Media Coverage of Russia's Anti-Gay Legislation

Andrew C. Billings, Leigh M. Moscowitz & Yiyi Yang

4. Uniquely Glee: Transing Racialized Gender 

Gust Yep, Sage E. Russo, Jace K. Allen & Nicholas T. Chivers

5. The Challenge of Warrior Women: Gender, Race, and Militarism in Media

Mary Douglas Vavrus

6. Nurturing New Men and Polishing Imperfect Fathers Via Hetero- and Homosocial Relationships in Pixar Films

Bruce W. Finklea

7. The Blind Gaze of the Zombie Normalizes the Landscape: Killing off Inequalities When Walking Among the Dead

Kim Baker

PART II: Context: Audiences, Effects, Reception

8. Manipulating Race and Gender in Media Effects Research: A Methodological Review Using the Media FIT Taxonomy

Charisse L'Pree Corsbie-Massay

9. Portrayals of Latinos in the Media and the Effects of Exposure on Latino & Non-Latino Audiences

Dana Mastro & Alexander Sink

10. Understanding How the Internet and Social Media Accelerate Racial Stereotyping and Social Division: The Socially Mediated Stereotyping Model

Travis L. Dixon

11. Our country, Our Language, Our Server: Xenophobic and racist discourse in League of Legends

Robert Alan Brookey & Charles Ecenbarger 

12. #IfTheyGunnedMeDown: Postmodern Media Criticism in a Post-Racial World

Christopher P. Campbell

13. The Democratic Potential of Feminist Twitter

Linda Steiner & Stine Eckert

14. Producing Sexual Cultures and Pseudonymous Publics with Digital Networks

Ben Light

15. Islamic Fashion Images on Instagram and The Visuality of Muslim Women

Kristin M. Peterson

PART III: Culture: Media Industries, Policy, Production

16. Women's Access to Media: Legal Dimensions of Ownership and Employment in the United States

Carolyn M. Byerly & Alisa Valentin

17. Second Class Netizens: Race and the Emerging Mobile Internet Underclass

Philip M. Napoli & Jonathan A. Obar

18. "Damseling for Dollars": Toxic Technocultures and Geek Masculinity

Adrienne L. Massanari

19. This Week in Blackness and the Construction of Blackness in Independent Digital Media

Sarah Florini

20. Problems and Prospects of Spanish Language Television Broadcasting in the United States

Alan B. Albarran & Nicole Warncke

21. Ethical Sensitivity Assessment in Educational Settings: Examining Awareness of Ethical Issues Related to Media and Diversity

Rebecca Ann Lind & Tammy Swenson-Lepper

About the Editor

Rebecca Ann Lind is an Associate Professor in the Department of Communication at the University of Illinois.

About the Series

Electronic Media Research Series

In 2008, the Broadcast Education Association initiated a new program promotion original research. The result was the creation of the BEA Research Symposium and publications. The purpose of the BEA Symposium is as a catalyst for future research. It honors leading scholars of the discipline and features their work along with new and upcoming scholarship. The Electronic Media Research Series was established in 2010. Along with the BEA Research Symposium Series, this series provides keystone research texts for those researching with the discipline. It will bring the reader up to-date relative to the topics and it reflect the current work within the field as well as providing a comprehensive bibliography and index, facilitating further research.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies
SOCIAL SCIENCE / Media Studies