206 Pages
by
Routledge
206 Pages
by
Routledge
191 Pages
by
Routledge
Also available as eBook on:
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.
Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies... Read more
Preface: The Philosophical Underpinning of Winning * The Basic Principles of Radio Programming * Structuring Your Station and Creating Identity * Positioning Your Station Against the Competition * Leading and Airstaff * Music as a Programming Weapon * News as a Programming Weapon * Promoting Your Station * Grading Your Programming Performance: What You Need to Know About the Ratings * Interfacing With Your General Manager * Interfacing With Sales * Interfacing With Engineering * The F.C.C. and You * Advancing Your Career Goals * Afterword
Biography
Eric G. Norberg
'Eric Norberg is one of the most intellectual radio programmers of the last 25 years. His knowledge and experience provide good tools for anyone who has radio programming ambitions', Paul Drew, Media/Broadcasting Consultant
