This book challenges traditional approaches to heritage interpretation and offers an alternative theoretical architecture to the current research and practice. Russell Staiff suggests that the dialogue between visitors and heritage places has been too focused on learning outcomes, and so heritage interpretation has become dominated by psychology and educational theory, and over-reliant on outdated thinking. Using his background as an art historian and experience teaching heritage and tourism courses, Russell Staiff weaves personal observation with theory in an engaging and lively way. He recognizes that the 'digital revolution' has changed forever the way that people interact with their environment and that a new approach is needed.
’Eschewing contemporary orthodoxy about the educational presentation of heritage, Staiff compellingly argues for personal, sensory, emotional, dialogic engagement with cultural sites so as to generate a far more meaningful, intense and memorable experience of place -- with or without the products of professional heritage interpreters. The book will fascinate the entire heritage management field.’ Helaine Silverman, University of Illinois at Urbana-Champaign, USA ’To echo the author's words, this is not a heritage interpretation manual�. No! It is so much more. This is a rich and vividly articulated evocation of the complex relationship we have with the past, its objects and its intangibles, the things and non-things that we call heritage. Staiff has achieved more than a simple account of interpretation could ever do. With his very individual perspective he has envisioned the very nature of our encounters, engagements and subjective experiences, as individuals, bodies and collectivities. Can heritage interpretation ever be understood in the same way again? Not after this!’ Steve Watson, York St John University, UK 'It will have value to many who enter into these accounts and it will provoke many responses ranging from the positive to the negative but it will provoke! … It contains many rich and vivid stories, portraying some of the complex relationships we have with our heritages.' European Journal of Tourism Research 'a must for anyone seriously interested in heritage interpretation' International Journal of Intangible Heritage 'This book, by turns stimulating, provocative, challenging, occasionally frustrating but always immensely readable should be an essential purchase for anybody interested in heritage interpretation.' International Journal of Heritage Studies 'For practitioners of heritage interpretation, the book certainly provides a text over which one can ponder. It does, as promised, differ from traditional, manual-style, directive tex