Re-platforming the Airline Business : To Meet Travelers' Total Mobility Needs book cover
1st Edition

Re-platforming the Airline Business
To Meet Travelers' Total Mobility Needs

ISBN 9781138368675
Published January 11, 2019 by Routledge
274 Pages 29 B/W Illustrations

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Book Description

Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities of the business.

In his previous books, Nawal Taneja has deliberated on these forces and how the airline industry is poised for disruptive change that could come from within or outside of the industry. He also discussed the point that the airline planning systems and process in use are neither contemporary nor sufficiently integrated to meet the changing needs of customers who now are looking for outcomes, not products. In Re-platforming the Airline Business: To Meet Travelers' Total Mobility Needs, Taneja not only reiterates the need for transformation of the airline business but provides a map of the transformational process.

This book proposes that different sectors of the aviation industry, particularly airlines and airports, should consider using not just a wide array of technologies (Artificial Intelligence, biometrics, blockchain, and the Internet of Things), but also specifically-designed customer-centric platforms to make informed decisions and to develop and implement transformative strategies to meet travelers’ total mobility needs. These technologies and platforms can enable airlines and airports to achieve scale and scope as well as agility and flexibility (through strategic partnerships) to offer intelligently aggregated travel-related services right now. Subsequently, they will enable various members in the travel chain to provide solutions to travelers’ global mobility requirements, effectively and with better experiences.

Table of Contents


Dick Benschop, Chief Executive Officer, Royal Schiphol Group

Zhihang Chi, Vice President & General Manager, North America, Air China

Kim Day, Chief Executive Officer, Denver International Airport

Gaëtan Gagné, President and Chief Executive Officer, Québec City Jean Lesage International Airport

Jeffrey Goh, Chief Executive Officer, Star Alliances

Taimur Khan, General Manager, Vice President—Travel, Transportation, and Hospitality

Ed Sims, President and Chief Executive Officer, WestJet Airlines

Xiao Yinhong, Chief Executive Officer, TravelSky Technology Limited

  1. Introduction
  2. Book Theme

    The Case for Revolutionary Change

    Five Forces Management Must Face

    Emergence of Platform Solutions

    Opportunities for Airline management

    Chapter Outline

    Book Audience


  3. Managing the Intersection and Convergence of Disruptive Forces
  4. Market Dynamics






    Artificial Intelligence, Augmented and Virtual Reality

    Internet of Things

    New Forms of Transportation



    Technology-Enabled Transformational Strategies


  5. Transforming and Bonding Airline Marketing and Operations
  6. Making Marketing Mainstream

    Looking back Ten Year


    Looking Forward Ten Years

    Focus on Retailing

    Leading Operations into the Digital Age

    Bonding Commercial and Operational Planning

    Prioritizing Employee Experience in the Digital Age


  7. Designing Intelligent Engagement Platforms
  8. Re-Platforming the Airline Business

    New-Generation Intelligent Engagement Platforms

    An Intelligent Engagement Platform Framework

    Building Blocks

    Rethinking Design Thinking

    Related to the Platform

    Related to Internal Airline Products and Services

    Operational Considerations


  9. Airports Creating Contemporary Value Propositions
  10. Major Challenges Facing Airport

    Demand-Capacity Gap

    Structural Changes within the Airline Business

    Customer Experience


    Business Model Transformation


    Secondary Airports

    Intermodal Transportation Hubs


  11. A Platform Scenario: Dynamically-Integrated Scenario
  12. Developments of Challenges and Opportunities

    The Challenge

    The Opportunity






  13. Staying Ahead of the Transformation Wave
  14. Thought Leadership Pieces

    1. Value-Added Service/Solutions Partners for Airlines, Ben Boehm, Executive Vice President, Wencor Group
    2. Transforming of the Airline Business Model through Retailing and Data
    3. Kieron Branagan, Chief Executive Officer, OpenJaw Technologies

    4. Parallels Seen from the Insurance Industry
    5. Ian Czaja, Vice President, Office of Corporate Strategy, Nationwide Insurance

    6. A New Revolution in the Air Travel Industry, Chuck Evans, Vice President, Marketing, Communications, Business Development, Terrafugia, Inc.
    7. Hyper-Personalization Is The New Oil, Antonio Figueiredo, Senior Director, Industry Solution at Salesforce
    8. What is Blockchain, Maksim Izmaylov, Chief Executive Officer, Winding Tree
    9. The Air Cargo Business Models or Regaining Customer Relationship Dietmar Kirchner, Senior Policy Advisor, Frankfurt, Germany
    10. Re-Thinking the Airline Platform, Soumit Nandi, Managing Director—Customer Technology Platforms, United Airlines
    11. Flight Plan to Next generation Reliability: Tomorrow’s destination. Today, Bryan Terry, Managing Director and Global Aviation leader, Deloitte
    12. Future of Secondary Market Airports, Bernard Thiboutot, Vice President Marketing and Development, Québec City Jean Lesage International Airport

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Nawal K. Taneja, whose experience in the aviation industry spans almost five decades, has worked for and advised major airlines and related businesses worldwide. His experience also includes the presidency of a small airline that provided schedule and charter service with jet aircraft and the presidency of a research organization that provided consulting services to the air transportation community throughout the world. On the government side, he has advised worldwide Departments of Civil Aviation, Finance, Economics, and Tourism in matters relating to the role of government-owned airlines and their management. Within the academic community, he has served on the faculties of the Massachusetts Institute of Technology (as an Associate Professor) and at Ohio State University (Professor and later as Chair of both the Department of Aviation and the Department of Aerospace Engineering).