1st Edition
Readercentric Writing for Digital Media Theory and Practice
By David Hailey
Copyright 2014
277 Pages
by
Routledge
277 Pages
by
Routledge
277 Pages
by
Routledge
Also available as eBook on:
This book presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded--Canon camera... Read more
Dedication
Introduction
SECTION I: Theory
CHAPTER 1 Why is It So Hard to Write and Evaluate Writing on the Internet?
CHAPTER 2 Anything Can Be a Text
CHAPTER 3 A Tool Called Genre
CHAPTER 4 What Does It Mean to Publish?
CHAPTER 5 Theory Behind Usability Studies
SECTION II: Application
CHAPTER 6 Proposing a New Approach to Content Evaluation
CHAPTER 7 Writing Persuasion-Centric Content
CHAPTER 8Writing Quality-Centric Content
CHAPTER 9 Writing User-Centric Content
SECTION III: Practice
CHAPTER 10 Professional Writer in an Agile Environment
CHAPTER 11 The Future—If There Be Such
Index
Biography
Hailey, David
