1. Introduction: Reading McLuhan reading (and not reading)
Paula McDowell
2. Enter through the book shop: McLuhan monograffiti
Andrew McLuhan
3. Watching readers reading
Adrian Johns
4. ‘Good heavens! that’s where I got it!’ McLuhan reads Wyndham Lewis
Paul Edwards
5. Cliché and repetition: McLuhan understanding modernism
Peter Nicholls
6. Reading Ong reading McLuhan
John Guillory
7. When the medium is war: Marshall McLuhan, media, and militarisation
Patrick Deer
8. Imagining Marshall McLuhan as a digital reader: an experiment in applied Joyce
Alan Galey
9. Afterword: Exit this way: afterward
Lisa Gitelman
Biography
Paula McDowell is Professor of English at New York University, USA. Known for her groundbreaking archival research, her latest book, The Invention of the Oral: Print Commerce and Fugitive Voices in Eighteenth-Century Britain (2017), won the John Ben Snow Prize of the North American Conference on British Studies. She is currently writing an archivally-based book on McLuhan’s women.
