Readings in Rhetorical Fieldwork  book cover
1st Edition

Readings in Rhetorical Fieldwork

ISBN 9780815392552
Published October 2, 2018 by Routledge
394 Pages

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Book Description

Readings in Rhetorical Fieldwork compiles foundational articles highlighting the development of fieldwork in rhetorical criticism. Presenting a wide variety of approaches, the volume begins with a section establishing the starting points for the development of fieldwork in rhetorical criticism and then examines five topics: Space & Place; Public Memory; Publics and Counterpublics; Advocacy and Activism; and Science, Technology, and Medicine. Within these sections, readers evaluate a full spectrum of methods, from interviews, to oral histories, to participant observation. This volume is invaluable for advanced undergraduate and graduate students of rhetorical criticism, rhetorical fieldwork, and qualitative methods looking for a comprehensive overview of the development of rhetorical fieldwork.

Table of Contents

Starting Points


Gerard A. Hauser-"Attending to the Vernacular: A Plea for an Ethnographical Rhetoric"

Dwight Conquergood -"Ethnography, Rhetoric, and Performance"

Michael K. Middleton, Samantha Senda-Cook, and Danielle Endres-"Articulating Rhetorical Field Methods: Challenges and Tensions"

Aaron Hess-"Critical-Rhetorical Ethnography: Rethinking the Place and Process of Rhetoric"

Space and Place


Kenneth S. Zagacki and Victoria J. Gallagher-"Rhetoric and Materiality in the Museum Park at the North Carolina Museum of Art"

Ralph Cintron -Excerpts from Angels Town: Chero Ways, Gang Life, and the Rhetorics of Everyday

Cindy M. Spurlock-"Performing and Sustaining (Agri)Culture and Place: The Cultivation of Environmental Subjectivity on the Piedmont Farm Tour"

Public Memory


Greg Dickinson, Brian L. Ott, and Eric Aoki -Spaces of Remembering and Forgetting: The Reverent Eye/I at the Plains Indian Museum"

Suhi Choi-"Silencing Survivors’ Narratives: Why Are We Again Forgetting the No Gun Ri Story?"

Marouf Hasian and Rulon Wood-"Critical Museology, (Post)Colonial Communication, and the Gradual Mastering of Traumatic Pasts at the Royal Museum for Central Africa (RMCA)"

Publics and Counterpublics


Phaedra Pezzullo-"Resisting ‘National Breast Cancer Awareness Month’: The Rhetoric of Counterpublics and Their Cultural Performances"

Karma R. Chávez-"Counter-Public Enclaves and Understanding the Function of Rhetoric in Social Movement Coalition-Building"

Jenny Edbauer -"Unframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies"

Advocacy and Activism


Peter Simonson-"The Streets of Laredo: Mercurian Rhetoric and the Obama Campaign"

Joshua P. Ewalt, Jessy J. Ohl, and Damien Smith Pfister-"Activism, Deliberation, and Networked Public Screens Rhetorical Scenes From the Occupy Moment in Lincoln, Nebraska (Parts 1 & 2)"

erin diana mcclellan-"Narrative as Vernacular Rhetoric: Understanding Community Among Transients, Tourists and Locals"

Science, Technology, and Medicine


Heather Graves-"Marbles, Dimples, Rubber Sheets, and Quantum Wells: The Role of Analogy in the Rhetoric of Science"

S. Scott Graham and Carl Herndl-"Multiple Ontologies in Pain Management: Toward a Postplural Rhetoric of Science"

Caroline Gottschalk Druschke -"Watershed as Common-Place: Communicating for Conservation at the Watershed Scale

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Samantha Senda-Cook (PhD, University of Utah) is an Associate Professor in the Department of Communication Studies and an affiliated faculty member with the Environmental Science and Sustainability programs at Creighton University. She studies rhetorical theory and analyzes environmental communication and materiality in the contexts of social movements, outdoor recreation, and urban spaces/places.

Aaron Hess (PhD, Arizona State University, Tempe) is an Assistant Professor of Rhetoric and Communication at the Downtown campus of Arizona State University. His scholarly trajectory can be traced through two foundational avenues—participatory rhetorical methods and digital rhetorical theory—which offer methodological rigor and theoretical insight into his research.

Michael K. Middleton (PhD, University of Utah) is an Assistant Professor of Argumentation & Public Discourse and the Director of the John R. Park Debate Society in the Department of Communication at the University of Utah. Michael’s research focuses on rhetoric, argumentation, public discourse, and cultural studies in the contexts of political advocacy and social movements.

Danielle Endres (Ph.D., University of Washington) is a Professor of Communication and affiliated faculty in the Environmental Humanities Program and the Global Change and Sustainability Center at the University of Utah. Her research focuses on the rhetoric of controversies and social movements including environmental justice, American Indian activism, nuclear waste siting decisions, climate change activism, and energy policy.


"This collection is sharply curated yet appropriately broad in scope. With consideration of the vernacular, the everyday, and the ephemeral, it directs critical attention to the pervasive and visceral rhetorics that guide publics and discourses yet might otherwise be overlooked. These essays capture the pulse of rhetoric’s turn toward participatory field research and ethnography—perhaps the most significant and widespread disciplinary shift for rhetorical studies in the current time."

- Casey R. Schmitt, Gonzaga University, USA