Recontextualizing Expert Knowledge The Process, Practices and Aims of Digital Dissemination

Introduction. Sharing knowledge, sharing expertise: recontextualisation in digital dissemination

PILAR MUR‑DUEÑAS AND ROSA LORÉS

PART 1: Author generated digital recontextualisation: new practices, challenging roles

1 The different facets of an academic’s identity: the effects of recontextualization on the identities of writers in The Conversation

ISABEL HERRANDO‑RODRIGO AND SUGANTHI JOHN

2 Recontextualizing science from the university classroom to the TED stage: a metadiscoursal perspective

WEI WANG AND ENIKO CSOMAY

3 Recontextualisation and re-presentation in new science communication genres: metaphorisation strategies in German and English

MARINA BECCARD AND JOSEF SCHMIED

PART 2: Mediated digital recontextualisation: transforming knowledge

4 Communicating public health knowledge on social media: recontextualisation strategies for Instagram news reporting

ANGELICIA ANTHONY THANE AND JEAN PARKINSON

5 Exploring variation within popular science discourse: a corpus-based study of four types of science writing

JORDAN BATCHELOR

6 Discursive news values in university press releases

RUTH BREEZE

7 Pragmatic resemiotization through emojis in users’ responsive engagement with destination marketing on social media

FRANCISCA SUAU‑JIMÉNEZ AND FRANCISCO YUS

PART 3: Reflections on professionals’ disseminating practices: applications and implications

8 Re-catching attention to climate science: recontextualizing research findings in online communication

LENA STÜDELI AND MARIA KUTEEVA

9 The challenges of communicating in a sensitive environment about a sensitive topic: the Horizon Europe ARENAS project

JULIEN LONGHI AND KATALIN MIKLÓSSY

Epilogue. Recontextualizing expertise: the art of compromise

CRISPIN THURLOW

Biography

Rosa Lorés is Full Professor in the Department of English and German Studies at the Universidad de Zaragoza, Spain.

Pilar Mur-Dueñas is Senior Lecturer in the Department of English and German Studies at the Universidad de Zaragoza, Spain.

Endorsements for Recontextualising expert knowledge: The process, practices and aims of digital dissemination.

Combining linguistic insight with communicative relevance, this timely book illuminates the processes by which scientific knowledge is recontextualized in digital contexts. Through diverse case studies, the volume bridges theory and practice with scholarly depth. It is a valuable resource for researchers in applied linguistics, media studies, and science communication.

Marina Bondi

Università di Modena e Reggio Emilia, Italy

 

 

A pathbreaking volume that redefines what it means to make research matter. In an age where impact is more than metrics, this is essential reading for every researcher seeking to make a real-world difference.

 

Fei Victor Lim

National Institute of Education, Nanyang Technological University, Singapore

 

Recontextualizing expert knowledge is both timely and innovative, pushing the boundaries of linguistic perspectives on knowledge exchange, research dissemination, and science communication. The volume brings together an important collection of perspectives, addressing issues of identity, metadiscourse, and recontextualisation, as well as global health and climate concerns.

Niall Curry

Manchester Metropolitan University, UK.