Red Tourism in China : Commodification of Propaganda book cover
1st Edition

Red Tourism in China
Commodification of Propaganda

  • Available for pre-order. Item will ship after January 31, 2023
ISBN 9781032139609
January 31, 2023 Forthcoming by Routledge
240 Pages 13 B/W Illustrations

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USD $160.00

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Book Description

This book analyses the phenomenally profitable ‘Red Tourism’ industry in China, in which visitors make pilgrimages to sites of historical significance to the Communist Party of China and the Chinese Revolution.

The book examines Red Tourism in connection with the transforming power relations between the state and the private, communication in the socialist past and the current round of capitalization, against the backdrop of the world’s second largest economy. By re-evaluating the conventional notion of propaganda through the lens of neutral ‘xuanchuan’ propaganda, the book presents a nuanced look at the social space of Red Tourism, revealing that propaganda should be conceived as a commodity, an industry, or even a media system similar to the news media.

Drawn from combining fieldwork and cultural analysis spanning a decade, this book will be of interest to students and scholars of communication studies, tourism and Chinese politics.

Table of Contents

1. Introduction  2. The Problem of Propaganda  3. Tourism as a Propaganda System  4. The Cultural Roots of Red Tourism  5. The Social Space of Red Tourism: The Yan’an Case  6. The Commodification of Propaganda

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Chunfeng Lin is Associate Professor of Communication at East China Normal University, China.