Redefining Mainstream Popular Music is a collection of seventeen essays that critically examines the idea of the "mainstream" in and across a variety of popular music styles and contexts. Notions of what is popular vary across generations and cultures – what may have been considered alternative to one group may be perceived as mainstream to another. Incorporating a wide range of popular music texts, genres, scenes, practices and technologies from the United Kingdom, North America, Australia and New Zealand, the authors theoretically challenge and augment our understanding of how the mainstream is understood and functions in the overlapping worlds of popular music production, consumption and scholarship. Spanning the local and the global, the historic and contemporary, the iconic and the everyday, the book covers a broad range of genres, from punk to grunge to hip-hop, while also considering popular music through other mediums, including mash-ups and the music of everyday work life. Redefining Mainstream Popular Music provides readers with an innovative and nuanced perspective of what it means to be mainstream.
Part 1: Re-Appraising the Mainstream 1. Making Sense of the Mainstream 2. Queer Dissonances, Lesbian Music Cultures and Multiple Mainstreams Part 2: Perceptions of the Mainstream 3. The Commercial Success of Grunge and the Contradictions of the Mainstream 4. Negotiating the Mainstream from Within: Young Girls’ Understandings of Pop Music Part 3: Historicising the Mainstream 5. Elvis goes Hollywood: Authenticity, Resistance, Commodification and the Mainstream 6. ‘It Ain’t Necessarily So’: Gender, the Popular Music Mainstream and England in the 1960s 7. Historicizing the Mainstream of the Late 1960s: Don Kirshner, The Monkees, and the Archies Part 4: Production, Aesthetics and the Mainstream 8. ‘Sounds Like an Official Mix’: The Mainstream Aesthetics of Amateur Remix Production9. Jumping a Moving Gate: Local Conceptions of Overseas and Latent Technological Imperialism10. The Clarity of Distance: Australian Independent Music in a Time of Digital RevolutionPart 5: The Mainstream and Vernacular Culture11. Off the Beaten Track: Vernacular and Mainstream in New Zealand Tramping Club Singing12. The ‘Mainstream’, Portable Music Devices and ‘Public’ and ‘Private’ Social Life13. Cheesy Listening: Popular Music and Ironic Listening Practices