1st Edition

Redefining Success Integrating Sustainability into Management Education

Edited By Patricia M. Flynn, Tay Keong Tan, Milenko Gudić Copyright 2018

    Redefining Success: Integrating Sustainability into Management Education advocates incorporating sustainability concepts that go beyond the financial ‘bottom line’ into management education and business practice. Highlighting the UN Global Compact (UNGC), the Principles for Responsible Management Education (PRME) and the Sustainability Development Goals (SDGs), it explores conceptual and practical issues, presents case studies and other empirical evidence, and offers solutions that will both encourage and assist management educators in the incorporation of sustainability into their courses and research. incorporating sustainability into their courses and research. Written by 34 individuals from 17 countries, the book addresses these topics from a variety of theoretical, disciplinary, geographic and organizational perspectives. The authors demonstrate how management educators, collaborating with business and civic organizations, can be change agents for a better world. Written for educators, scholars and business practitioners, the volume concludes with lessons learned, challenges encountered, and implications for responsible management education.

    Introduction Chapter 1: Evolving Pathways to More Effectively Align UNGC and PRME in Pursuit of the Sustainable Development Goals Chapter 2: A responsible business education approach: Insights from neuroscience Chapter 3: Responsible Education in a Complex Context of Sustainable development: Co-creating a Pedagogic Framework for Participatory Reflection and ActionChapter 4: The PRME Curriculum Tree: A Framework for Responsible Management Education in Undergraduate Business Degree Programmes Chapter 5: Ethics, CSR and Sustainability in Marketing Education: A Review of Curricula and TextbooksChapter 6: Developing Graduate Competence in Sustainability Management: The Case of an Accountancy Programme in Sri Lanka Chapter 7: Business and Human Rights: Connecting the Managerial and Legal Aspects Chapter 8: Business and Human Rights: Learning Experiences of an Emerging Agenda at a Business School in Sao PauloChapter 9: Shaping the PRME Research Agenda: A Case Study on Students’ Engagement and Contribution in Applied Sciences Chapter 10: BEYOND THE CLASSROOM: Embedding Responsible Management Principles, Practices, and Possibilities in our Business SchoolsChapter 11: Designing a Management Education Platform for the 21st Century Learner: The Experience of La Salle Schools in the Philippines Chapter 12: Canadian Academic Uptake of the PRMEChapter 13: Rethinking Management Education in Africa – Integrating the UN PRME Principles Chapter 14: Work-Based Learning: Students Solving Sustainability Challenges through Strategic Business Partnerships Chapter 15: AIM2Flourish – Students Connecting with Businesses Doing Good for Our Own GoodChapter 16: Orange: The Color of Responsibility and Inclusion Chapter 17: Management Faculty Opening: Males Preferred Conclusion


    PATRICIA M. FLYNN is Trustee Professor of Economics and Management at Bentley University, USA, where she served as Dean of the McCallum Graduate School of Business for 10 years.

    TAY KEONG TAN is Director of International Studies and Leadership Studies, and an Associate Professor in the Department of Political Science at Radford University, USA.

    MILENKO GUDIĆ is Founding Director of Refoment Consulting and Coaching, Belgrade, Serbia, and visiting lecturer at University Donja Gorica, Montenegro.

    'Redefining Success is very timely as the UN Global Compact and Principles for Responsible Management Education (PRME) focus on implementation of the Sustainable Development Goals. The book provides conceptual reasoning, innovative frameworks, practical evidence and inspirational stories on what business schools can and should do to enable new generations of managers and business leaders TO address issues of sustainability across the globe. This must-read publication builds on its sister book on integrating sustainability into business practice, Beyond the Bottom Line, and offers forward-thinking educators, practitioners and future change agents the tools to effectively redefine success in this changing environment.'

    Eric Cornuel, Director General & CEO, EFMD

    'The recently adopted Sustainable Development Goals (SDGs) provide a comprehensive and complex framework for global and local multi-stakeholder partnerships to end poverty, protect the planet and ensure prosperity for all.This consecutive volume on integrating sustainability into business and management practices builds on the cross-collaboration of the PRME Working Groups on Anti-Poverty, Anti-Corruption, and Gender Equality, while including valuable inputs from the wider PRME community and beyond. By incorporating a variety of stakeholder perspectives from across the world, the book outlines some of the key voids and opportunities for preparing current and future leaders to understand and deal with pressing global challenges. By providing examples of practical case studies, theories, and innovative approaches, the book makes a strong case for educators, scholars, and practitioners to incorporate sustainability principles and goals into management education programs. In line with the vision of the UN-backed Principles for Responsible Management Education (PRME) initiative to realize the SDGs through responsible management education, this book is a must read for individuals who are looking for inspirational examples of sustainability strategies that can be effective across a number academic institutions, businesses, and countries. The book is also a must read for individuals who are not yet clear on the importance of bringing the SDGs to every classroom and every organization.' 

    Jonas Haertle, Head, UN Principles for Responsible Management Education

    'This volume shows how purpose drives innovation in management education. It is a valuable resource for anyone who believes, as I do, that business schools can be a powerful force for sustainable development. The authors are pioneers in the field, and draw on their experiences and research to provide useful frameworks, examples, and insights. But the book is not just for people like us—the believers. It is for any change-minded management educator looking for innovative ways to connect students to practice, engage across disciplines, prepare faculty for curriculum change, and more.'

    Dan LeClair, Executive Vice President and Chief Strategy and Innovation Officer, AACSB International