1st Edition
Refining Milestone Mass Communications Theories for the 21st Century
1. Introduction: Milestone Studies Define a Field
Ran Wei
Part I: Classic Theories for the 21st Century
2. Back to the Street: When Media and Opinion Leave Home
Elihu Katz
3. Cultivation Analysis: An Overview
George Gerbner
4. Uses and Gratifications Theory in the 21st Century
Thomas E. Ruggiero
5. Agenda-Setting, Priming, and Framing Revisited: Another Look at Cognitive Effects of Political Communication
Dietram A. Scheufele
Part II: Enduring Research Streams
6. George Gallup and Ralph Nafziger: Pioneers of Audience Research
Steven H. Chaffee
7. The Politics of Studying Media Violence: Reflections 30 Years After The Violence Commission
Sandra J. Ball-Rokeach
8. Children and Media: On Growth and Gaps
Ellen Wartella
Part III: Reflections and Future Directions
9. Where Have All the Milestones Gone? The Decline of Significant Research on the Process and Effects of Mass Communication
Melvin L. DeFleur
10. The End of Mass Communication?
Steven H. Chaffee & Miriam J. Metzger
11. Reevaluating "The End of Mass Communication?"
Gabriel Weimann, Nirit Weiss-Blatt, Germaw Mengistu, Maya Mazor Tregerman, and Ravid Oren
12. Shifting Paradigms: Decentering the Discourse of Mass Communication Research
Hanno Hardt
Biography
Ran Wei is the Gonzales Brothers Professor of Journalism at University of South Carolina, USA, and current Editor-in-Chief of Mass Communication and Society. His research focuses on mobile communication, new media, and the processes and effects of media messages in various contexts (political, social, promotional, health and risk) that involve a wide range of media channels and devices, both traditional and emerging. He is a pioneering scholar in mobile communication research, and currently serves on the editorial board of Mobile Media & Communication.
