In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise. With clear examples, Mark reveals the underlying principles at work and introduces a revolutionary new technique for harnessing the power of communication to ensure long term success. For organizations of all sizes, this book changes the way we think about management and leadership. Mark makes his case by looking at teams and individuals that set out to deliver ambitious achievements in complex and challenging environments. We meet the leadership team that built the F-18 Super Hornet fighter jet, one of the US Navy's most successful programs. We discover the untraditional approach to risk used in building a new terminal at London's Heathrow airport. We draw lessons on corporate survival from the cat and mouse fight against IED's in Afghanistan, and are introduced to a website where online video gamers solved a critical piece of the AIDS puzzle using their gaming prowess. Reinventing Communication is about creating the conditions for performance and attaining long term success. Whether a start-up, a global enterprise or a government agency, this book shows us how to deliver ambitious achievements by getting communication right. It is a book that no manager, leader or innovator should be without.
'It is an unfortunate trait of the program management community that often more time is spent analyzing what went wrong than what went right and why… Mr Phillips turns that tide with a book that is actionable - earned value and a communications strategy are key. In Reinventing Communication, the author analyzes successful programs and failed programs. He answers the question - what are the attributes of success? Further, he offers a check list and an actionable approach to delivering a success in which communications and earned value management are effective tools.’ Vice Admiral Joseph W. Dyer, USN (ret.), former Commander, Naval Air Systems Command 'Mark Phillips practically invented project management for web companies. In his new book, Mark shares his latest research on creating the right environment for attaining ambitious results. He draws on economics, psychology, project management and decades of experience as a CEO and thought leader. The stories alone make the book worth reading. It is a must-have for web companies, entrepreneurs and established companies who want to maintain an edge.’ Ilya Pozin, columnist, Forbes & Inc. ’Just as we were about to conclude that computers and technology have preempted the future contribution of homo sapiens, here comes a book that explains how effective communication and human interaction will always win the day. If you are embarking on a project, any project, you must read Reinventing Communication first.’ Ed Brodow, author of Negotiation Boot Camp 'A must-read book, Mark’s commonsense methodologies and knowledgeable approaches to project management, leadership, and increased communication skills makes this a great guide for any entrepreneur, business owner, engineer, or developer who wants to be a more successful leader within any business, project, or market area.’ Bruce Holmes, US Navy SEAL (ret.), Science and Technology Advisor 'Powerful and practical, Mark Phillips' new book, Reinventing Communication