1st Edition
Relationship Building in Public Relations
232 Pages
by
Routledge
232 Pages
by
Routledge
232 Pages
by
Routledge
Also available as eBook on:
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot... Read more
Chapter 1: Setting the Scene
Chapter 2: Relationships and relationship building
Chapter 3: Mediated relationships
Chapter 4: The PRP–PRP relationship
Chapter 5: The PRP–client relationship
Chapter 6: The PRP-journalist relationship
Chapter 7: The Organization-Public Relationship (OPR)
Chapter 8: Conclusions, observations and key principles in building relationships
Biography
Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand
Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand
