1st Edition
Relationship Marketing
264 Pages
by
Routledge
264 Pages
by
Routledge
264 Pages
by
Routledge
Also available as eBook on:
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all... Read more
Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy.
Biography
Martin Christopher, Adrian Payne, David Ballantyne
