1st Edition
Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition
194 Pages
by
Routledge
Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers... Read more
Executive Summary, 1 Are You Relevant?, 2 Everything Is Personal, 3 Dimensions of Relevance (I): Quantitative, 4 Dimensions of Relevance (II): Qualitative, 5 Dimensions of Relevance (III): Circumstances, 6 Why Are We Making This Effort?, 7 How to Become (and Stay) Relevant, 8 Relevance and Innovation, 9 How to Become Irrelevant, 10 How to Regain Relevance, Conclusion: Final Takeaways, Appendix: Organizational Relevance: Frameworks and Profiles, Endnotes, Index, About the Author
Biography
Andrea Coville, Paul B. Brown
