Reputation Management : Revised Edition book cover
1st Edition

Reputation Management
Revised Edition

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ISBN 9780080557427
Published February 5, 2009 by Routledge
112 Pages

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Book Description

This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.