112 Pages
by
Routledge
112 Pages
by
Routledge
Also available as eBook on:
This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and... Read more
introduction Having a good reputation counts; Chapter 1 Image and reputation; Chapter 2 Creating and managing a corporate image; Chapter 3 Creating and managing brand image; Chapter 4 Managing the internal image; Chapter 5 Managing the external image;
Biography
By Elearn, Elearn training company
